Author: billboardinsider

Company of the Day: McDonald Outdoor Advertising

Company: McDonald Outdoor Advertising Markets: Mississippi, Tennessee, Arkansas Address:  2478 Casino Strip Resorts Blvd., Robinsville, MS. 38664 Email: info@mcdonaldoutdoor.com Phone: 662-357-0022 McDonald Outdoor Advertising is a family owned company which owns and manages billboards in Mississippi, Tennessee and Arkansas area.  The company also operates a print shop which provides displays, […]

Know the Risks of Taking OOH Payments via ACH

Many out of home companies take payment via Automated Clearing House (“ACH”) payments.  You need to be aware of the risks associated with an ACH.  Lafe Schneider of TDO outdoor tells Billboard Insider his company took a loss recently when a man who identified himself as Michael Bates (mbates1477@gmail.com)  signed […]

Illuminate your Brand with LED Lighting and Outdoorlink Controls!

Are you still relying on outdated and paying for inefficient lighting systems? It’s time to make the switch to LED lighting and Outdoorlink controls. Here’s why: Energy Efficiency: LED lighting consumes significantly less energy compared to traditional lighting technologies, leading to substantial cost savings on your energy bills. When LEDs […]

Streetmetrics Expands Capabilities

BIRMINGHAM, AL, May 7,  2024 – StreetMetrics, a leader in Out-of-Home (OOH) media measurement, is pleased to announce the expansion of its platform. Initially entering the OOH market focused on measuring transit, StreetMetrics has expanded its renowned methodology to optimize both moving and stationary advertising campaigns, all in one unified […]

Out of Home Lender and Investor: Billboard Loans

This is the fourth of Billboard Insider’s out of home lender profiles.  Our previous profiles have covered Alerus Financial, Stark Capital Solutions, YESCO Financial  and Verde Capital. Out of Home Lender: Billboard Loans Transaction Size:  $25,000 to $1 million Address: 1043 5th St., Kirkland, WA. 98033 Email: kenaltena@billboardloans.com Phone:  206-636-8478 Billboard Loans […]

Canadian out of home awards gala May 30.

Toronto, May 10, 2024 – The Canadian Out-of-Home Awards 2024 gala commences on May 30 at the Mademoiselle in Toronto, with an incredible lineup of sponsors backing this show-stopping industry celebration. “We are ecstatic to see the incredible amount of engagement from the Canadian OOH industry! Agencies, tech stacks, data […]

Rate this Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Company of the Day: McBride Signs

Company: McBride Sign Company. Markets: Virginia Address: PO Box 622 Lynchburg, VA. 24505 Email: scott@mcbridesigns.com Phone: 434-847-4151 McBride sign company operates an out of home plant with 85 total faces including 3 digital faces in Virginia.  The company was founded in 1937.  In addition to Billboards McBride designs, manufacturers and […]

Clear Channel Outdoor 1Q 2024 Revenue up 10%

North American billboards are decent, airports is booming and Europe North is recovering and for sale is how you could summarize Clear Channel Outdoor’s 2024 first quarter.  Here are the results of the Clear Channel Outdoor 1Q 2024 earnings release, earnings presentation and conference call. Consolidated revenue increased 10% to […]

Company of the Day: Marquee Media

Company: Marquee Media Markets: California Headquarters: 555 Capitol Mall, Suite 710 Sacramento CA 95814 Phone: 888-MEDIA-10 Email: info@marqueemediaus.com Marquee Media operates high profile billboard plant with 54 total faces including 32 digital displays in California.  The company is co-owned by Jeff Joaquin and Michael Wagener.  In December 2022 Marquee sold 11 digital displays and 6 static bulletins in […]