Author: billboardinsider

Anna Bager: We need to go to market with a simple crisp message

On today’s Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of home stories to watch in 2024 and what brands are saying about out of home. What are some important stories to watch in 2024 2024 is an election year that’s going to be huge and […]

Company of the Day: Jared Outdoor Advertising

Company: Jared Outdoor Advertising Markets: Missouri Address: 2870-A S. Ingram Mill Rd, Springfield, Missouri, 65804 Phone: 417-877-7900 Jared Outdoor operates a billboard plant with 46 total faces and 9 digital faces in Southwest Missouri.  Curtis Jared is the company’s owner. To receive a free morning newsletter with each day’s Billboard […]

Andy Goodman on Billboard Leasing Trends

Billboard Insider talked with out of home leasing and development expert Andy Goodman about trends in billboard development and leasing. You’ve been busy developing signs Yes we’ve completed a few digital signs for clients.  The most recent one was in the city of Yucaipa on the 10 Freeway for Leonard and […]

Anić Outdoor Chooses DoohClick

Stockholm, Sweden: Anić Outdoor, which has developed the biggest large format out of home (OOH) network in Croatia, has chosen DoohClick as its ad network management partner. The appointment is integral to the growth plans of Anić’s out of home business which encompasses more than 400 static and digital large […]

OOH Companies can Win 2 Ways this Political Season

A reader asks, “Do you have any tips or best practices on how to get out in front of the political ad dollars…” Billboard Insider put the question out of home sale expert Kevin Gephart. WIN #1: Selling Political candidates and ballot issue referendum messaging. “All politics are local” is […]

Genlogs Sensors and Privacy

Last Friday Billboard insider wrote about Genlogs.io, a company which wants to rent space on billboards to install sensors which measure the real time flow of trucks.  Several readers wondered if there privacy issues associated with the product.  Billboard Insider asked  Genlogs.io CEO Ryan Joyce to address the issue. Ryan, exactly what information are […]

Company of the Day: Jackrabbit Outdoor

Company:  Jackrabbit Outdoor Markets:  Arkansas Address: Arkansas Email: info@jackrabbitoutdoor.com Phone: 501-868-2919 Jackrabbit Outdoor operates a billboard plant with 38 static faces and 1 digital billboard face in western Arkansas.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the […]

Earn cash by renting space on your billboard structures for a sensor

Want to earn an extra couple hundred dollars a month per billboard structure by putting a hardware sensor on the billboard?  Read on.  Genlogs.io is developing a nationwide network of sensors to track the real-time flow of trucks.  The network is designed to help fleet owners reduce the number of empty miles, enable freight […]

Company of the Day: J&B signs

Company: J&B Signs Market:  Illinois Headquarters: 105 West Chicago Ave, Chicago, IL  60654 Phone: 312-640-8181 Email: info@JandBsigns.com J&B signs operates a billboard plant with 21 faces around Chicago, Illinois.  The company was founded in 1981.  Bob Hoelterhoff is the company’s President.  Michael Hoelterhoff is project manager. To receive a free morning […]

3 Traits of Great Out of Home Sales Reps

Yesterday Jonathan Graviss reflected on 28 years working in out of home.  Today he identifies 3 traits of great out of home sales reps. What’s the key to effective out of home selling? Ten or twelve years ago, a group of my sales manager friends across several companies had a […]