MediaPost has an article on Beacons and billboards. Vector Media has installed Gimbal beacons in 500 double decker buses which in New York, Miami, Los Angeles and Chicago. The beacons gather info from beacon-enabled smartphones. When a consumer gets within 50 feet of a bus they get a text message […]
Borrell Associates has issued a report on the Outdoor Advertising industry. The report costs $995 and can be accessed via the Borrell website. The reports says digital signage accounts for 17% of all billboard sales. Here’s a Borrell infographic which shows that outdoor has grown nicely since 2009. […]
A congressman from Rhode Island is circulating a letter to colleagues, asking federal regulators to overturn their 2007 Guidance to the states regarding control of digital billboards. US Rep. David N. Cicilline (D-RI) is making these points in his pitch to other members of Congress, asking them to sign a […]
Duluth, GA (June 13, 2016). Formetco, Inc., the largest full-service supplier to the outdoor advertising industry, is pleased to announce the appointment of Jim Leisge as Purchasing Manager. Leisge will coordinate and oversee Formetco’s purchasing department with plans to implement a procurement process that helps improve inventory management and reduce […]
Outdoor is trading at a higher multiple than most other forms of media. This chart from investment banker Mark Boidman’s presentation at this months’s FEPE convention titled OOH and M&A shows that public outdoor advertising companies are valued at an average of 11.7 times cashflow which is well above TV, […]
The Daily Bulletin reports that Pomona voters have narrowly defeated a proposal to allow digital billboards. The measure was failing by a vote of 7,313 to 6,819. The measure would have allowed digital billboards at 10 city owned locations along I-57, I-60 and I-71. The boards would have generated $1 […]
Company: American Outdoor Advertising Markets: San Diego, Las Vegas, Arizona. Headquarters: 1702 E Highland Ave, Suite 304, Phoeniz AZ 85016 Phone: 602-687-9220 American Outdoor advertising (www.americanoutdoor.net) operates billboards in San Diego, Las Vegas and Arizona. This company should not be confused with American Outdoor Advertising (www.americanoutdooradvertising.net) which operates billboards in […]
Scenic Pittsburgh is opposing Lamar’s conversion of a Mount Washington sign into a billboard. Michael Dawida, Scenic Pittsburgh’s executive director had this quote in a recent newspaper article on the issue: “In today’s world, companies can go anywhere. They can set up headquarters anywhere. To get and keep the new […]
Brookings, South Dakota (June 9, 2016) – The Daktronics Out of Home team is pleased to announce the transition of project manager, Brittany Venekamp. Venekamp into an OOH sales position. Brittany has been a part of our team for nearly 5 years and has held various influential roles over […]
Your state regulators may be changing the software they use to track your billboards. Equipment World reports that The American Association of Highway Transportation Officials (AASHTO) is adopting the Mississippi Department of Transportation’s control system for outdoor advertising on billboards which will allow the software to become the national standard […]
