Company: Roland Digital Media Markets: Tennessee Headquarters: 2300 W. Jackson St, Cookeville, TN 38501 Phone: 931-528-8100 Roland Digital Media operates a a plant of over 450 billboard faces including 41 digital billboards in Middle Tennessee. In addition the company has a brand consulting and website design business (you can tell because the company’s website […]
YESCO Financial Solutions provides financing for out of home companies developing new digital billboard sites. Billboard Insider talked with Tony Hull, President, YESCO Financial Solutions about out of home financing. YESCO can help with someone’s first out of home project. Independent billboard operators choose YESCO Financial Solutions because we’re fast, flexible […]
As an out-of-home (OOH) sales rep, the holiday season presents a valuable opportunity to connect with clients and boost their sales. However, it’s essential to stand out amidst the flood of holiday campaigns by creating messages that speak to trends and consumer behaviors of the holiday season. Tailoring your holiday […]
New York, NY – September 30, 2024 – OUTFRONT Media (NYSE:OUT) is excited to announce that Scott Felenstein has been appointed as the Senior Vice President of Brand Partnerships, bringing over 30 years of extensive experience in advertising, digital media, and sales management. Felenstein joins OUTFRONT Media from National CineMedia […]
When a prospect gives us a “no” it is always simply “no” for now. It means OOH sales reps must maintain persistent, relevant, creative contact with prospects. By focusing, reps can avoid drowning in hundreds of prospects. Strategic Prospect Management is based on the principle that not all prospects are […]
Last Friday’s Billboard Insider readers poll shows that a large majority of out of home companies use debt financing to grow. 76% Billboard Insider readers said they use debt financing to grow their out of home companies. 24% of Billboard Insider readers said they don’t use debt. To receive […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: RSA Media Market: Massachusetts Headquarters: 1 Huntington Avenue, Suite 1104, Boston, Massachusetts 02116 Phone: 617-227-4858 RSA Media owns a billboard plant with 30 faces (16 static and 14 digital) in Massachusetts. The company is a member of the OAAA and Geopath. James Lack founded RSA in 1987 and is currently […]
Yesterday Billboard Insider ran an article which discusses trends in the lending markets. The lending markets are important because many out of home companies rely on debt to finance capital expenditure and acquisitions. Debt has 3 benefits: It allows you to grow faster than you can using your own funds. […]
90 is the new 70! YESCO Outdoor Media President Nathan Young, tells Billboard Insider that his grandmother Dwan made the Guinness World Records as the World’s oldest Female Water-Skier. Here’s the proof. Dwan is also a board member at YESCO. 90 is the new 70! […]
