Last week we ran a Kevin Gephart column on Sales Rep Commissions for a New Digital Billboard. View Outdoor President Pete Schroeder comments that you need to be careful about adjusting sales commissions too much. “I have found it difficult to “adjust” commissions especially lowering them as sales ramp up. […]
Here is an analysis of OUTFRONT 2Q 2024 earning release, OUTFRONT 2Q 24 earnings presentation and conference call, sponsored and analyzed by SignValue. The analysis focuses on the company’s US results because on June 7, 2024 OUTFRONT sold its Canadian operations for approximately $297 million US which makes consolidated figures […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company: Pacific Outdoor Advertising Headquarters: Seattle, WA Phone: 206-536-3600 Email: kelly@pacificoutdooradvertising.com Pacific Outdoor owns and operates 102 total faces including 10 digital faces in the Seattle DMA. Pacific is the sales provider for the iconic Seattle Monorail with Train Wrap and Digital Station opportunities in Downtown Seattle. Here’s an interview Billboard Insider conducted with […]
Yesterday we discussed an out of home boom truck mishap in Georgia. Here are some comments we received. All Steel Structures President Ted Bratsos says the mishap may have had several causes. It is good to promote safety in our industry. Articles like Oooops bring safety to the forefront for […]
Yesterday we featured Parker Outdoor as Billboard Insider’s Company of the Day. Parker Outdoor’s founder Brad Sourbeer updated us on what’s new. Parker is growing Here is the Parker update. We are 188 faces counting with 80 digital slots that can be leased. We are in permitting for one more […]
It has been my experience, that great OOH sales reps are made, not born. Great talent is always nice, but it’s the day-in and day-out hard work that separates the good from the great. In my experience as a OOH sales leader, I look for, and develop 7 key skills […]
Last week Gwinnett county Fire and Emergency Services performed a high angle rescue involving a boom truck pinned against a digital billboard. Looks like something went wrong when someone was working on a Clear Channel Outdoor digital. The individual involved was lowered to the ground safely and sustained only […]
Company: Parker Outdoor Markets: Washington, Idaho & Arizona Headquarters: PO Box 22, Orondo, WA 98843 Phone: 888-800-2001 Email: ParkerOutdoor@aol.com Parker Outdoor is a family-owned and operated billboard business which started in 1987. The company has an out of home plant with more than 164 faces including 9 digital screens in Washington, Idaho and Arizona. The […]
Many first-time commercial borrowers are shocked by the number and complexity of loan documents to get a “simple” business loan. As a retired banker, I can assure you it is no picnic for lenders either. Almost everyclause in every document has been added due to something that has gone poorly […]
