Author: billboardinsider

Rate This Ad by Rich Molinaro

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Lockwood Outdoor

Company:  Lockwood Outdoor Markets:  South Carolina Address: PO Box 202, Huger, South Carolina  29450 Email: info@lockwoodoutdoor.com Phone: 843-860-7325 Lockwood Outdoor operates a pair of digital billboards in the south the Charleston, South Carolina market.  The company is a member of the OAAA.  Insider talked with CEO and Founder Rodney Lockwood. How did you get […]

Dan Franklin Says There’s a Place for ibeams in a Monopole World

Franklin Outdoor’s Dan Franklin tells Billboard Insider there’s still a place for i-beams in a monopole world: “I saw your article on the Lindmark I-Beam build and it made me think of this build that we just did in Albany Minnesota. The site was very tight with setbacks and we […]

A Third Generation Hilliard On What Makes a Good OOH Lease

Noah Hilliard is a Real Estate Manager at Legacy Outdoor Advertising.  He’s also the third consecutive generation of the Hilliard family to enter the out of home business. Talk about the Hilliard family and out of home… Our family has been in the Out of Home  industry for around 60 […]

Company of the Day: Lightbox OOH

Company:  Lightbox OOH Video Network Markets:  Nationwide Address:  292 Madison Avenue, Floor 10, New York, New York. 10017 Email:  sales@lightboxooh.com Phone: 646-367-5300 April 16, 2024. Billboard Insider has learned that about a month ago, Lightbox closed its doors and shut down. Most of the assets were assumed by the real estate owners – […]

Mike Hershey on Cannabis Ad Guidelines

OAAA Executive VP Mike Hershey gave a talk on cannabis and out of home at last week’s IBOUSA show.  Cannabis out of home advertising was $56 million in 2023, one of the fastest growing OOH ad categories.  40 states now have some form of legalized use.   Here are some cannabis […]

Marty Williamson on 40 Years in OOH and What’s Next for M&A

Here are some excerpts from out of home broker Marty Williamson’s speech at last week’s IBOUSA show. Getting into out of home I’m President and CEO of Williamson & Associates Mergers and Acquisitions. This year marks my 40th anniversary in the OOH industry.  My start was in 1983, after my […]

Kelly Gray on a Recovering Seattle OOH Market

Kelly Gray has more than 35 years experience selling out of home.  He is currently a Senior Account Manager for Pacific Outdoor in Seattle.  Billboard Insider talked with Kelly about trends in the Seattle out of home market. What trends do you see in the national out of home sales […]

Moorgate Securities Advises Out of Home Media LLC on Sale to Hello Media

SAN JUAN, Puerto Rico – Out of Home Media, LLC (“OOHM” or the “Company”), the 2nd largest out-of-home advertising operator in Puerto Rico, announced that the Company has been acquired by Hello Media, LLC (“Hello Media”). OOHM’s operations included 94 advertising displays, including 70 digital displays, predominantly located in the […]

Vendor Profile: SkyDragon Designs

Vendor: SkyDragon Designs Products:  Digital billboard scheduling and management, billboard ad design, billboard invoicing and billing Phone: 706-207-1730 Email: Leslie@skydragondesigns.com Skydragon Designs schedules and manages digital billboards and provides creative design services for independent billboard operators.  Billboard Insider talked with Leslie Morris, the company’s founder. What’s new since we talked […]