Author: billboardinsider

Out of Home Fabricators: Productivity Fabricators

This is the second in a series of profiles Billboard Insider is running on out of home fabricators.  Last week we featured Formetco Structures.  Today we feature Productivity Fabricators. Company:  Productivity Fabricators Headquarters: Indiana Phone: 1-800-428-6999 Email: jonodom@cyberprofab.com Productivity Fabricators is a private family owned and operated billboard structure fabricator […]

Weather and Sports Top Popular Digital Billboard Content Feeds

Weather and sports are the most used digital billboard content feeds according to our Billboard Insider poll.  28% of our readers use a weather content feed, 20% of our readers use a sports content feed and 8% use a digital art content feed.  20% of our readers don’t use any […]

Why Out of Home Measurement Matters

When you travel frequently for work, you’re used to checking in and out of hotels. Some luxury brands include a thoughtful touch — a small chocolate on your pillow. This tiny foil wrapper is a nice extra, but the actual value of your stay lies in the comfortable bed, the […]

Vector Media Hires Tom Reilly

On July 15, Tom Reilly will join Vector Media as the company’s new Executive Vice President of Local Sales.  Tom comes to Vector with an impressive background, having built and scaled numerous sales teams, including an 18-year run at National CineMedia (NCM), where he built and managed a local/regional team […]

Company of the Day: Northern Outdoor

Company: Northern Outdoor Markets: Wisconsin Address: N4220 Neva Road, PO Box 92, Antigo, WI. 54409 Phone:  715-623-3000 Northern Outdoor has over 100 billboards in Northern Wisconsin.  The plant serves the following communities Wittenberg Antigo Eagle River Woodruff Rhinelander In addition to an out of home business the company operates a […]

What content feeds do you run with your digital billboards?

One of the advantages of digital billboards is that you can run a direct content feed to your digital billboard.  This can include everything from weather to pollen counts to curated moments to real time sports updates. What content feeds do you run to your digital billboards.    Take our […]

Company of the Day: Norris Outdoor

Company:  Norris Outdoor Advertising Markets: Kansas, Oklahoma, Arkansas, Missouri Headquarters:  115 E. St. John, Girard, Kansas, 66743 Phone: 620-724-4719 Email: jnorris@norrisoutdoor.com Norris Outdoor Advertising is part of Norris Advertising, a multi-media company a multi-media company that provides out of home advertising services, radio, digital sign sales and advertising services.  Norris […]

Out of Home Fabricators: Formetco

Billboard Insider is running a series on out of home fabricators.  Today we feature Formetco. Fabricator:  Formetco. Headquarters: Duluth, Georgia. Phone: 800-362-6382 Email: structures@formetco.com How did Formetco get involved in making structures? Formetco’s entry into the structure business was driven by the dynamic and fast-paced nature of the scoreboards industry. […]

Public OOH Stocks Trail US Market in 2Q 2024

The public out of home stocks trailed the US market in the second quarter of 2024.  The S&P 500 grew 4%, Lamar grew 1.7%, Clear Channel Outdoor declined 14.5% and OUTFRONT declined 17.7%. Public Out of Home Stock Performance for 3 months ended June 30, 2024.  S&P 500 (black), Lamar […]

GroupM to Present Midyear Advertising Forecast July 17

Join OAAA’s Steve Nicklin and GroupM’s Kate Scott-Dawkins on Tuesday, July 17, 2024 at 2PM ET for an in-depth look at the newly released GroupM 2024 Midyear Advertising Forecast. Explore how external factors spanning technology, culture, government, and the economy will impact advertising over the coming months and years. Here’s a […]