Author: billboardinsider

Company of the Day: Leslie Outdoor

Company: Leslie Outdoor Advertising Markets: Milledgeville, Sandersville and Dublin, GA Headquarters: 121 West Mcintosh St, Milledgeville, GA  31061 Phone: 478-456-4747 Email: leslieoutdoor@gmail.com Leslie Outdoor operates a plant of 9 digital billboards and 1 static billboard in Georgia.  The company is owned by John and Faye Leslie who are experienced outdoor […]

This digital billboard generates a 34% IRR

Digital signs can be a great success even when they’re not on a freeway.  Here’s a real life success story from one of Billboard Loans clients.  The client installed a 10 by 24 sign on a secondary road leading to a Costco.  One side of the sign was static and […]

Safety Tips When Climbing A Billboard

Two events in recent months have driven home the importance of training your employees in safety procedures when they climb billboards. In May 2016 an Outfront employee was injured falling from a billboard in St Lucie County, Florida. In April 2016 a safety harness saved a Southeastern Displays employee when […]

Driverless Cars May Help The Outdoor Business

  Google’s got a driverless car running around Insider’s hometown of Kirkland, WA.  Here’s a Google video about the driverless car. Will driverless cars hurt the outdoor advertising business?  Insider doesn’t think so.  There are plenty of non-driving people in vehicles right now.  They’re called passengers.  Many of them still […]

Billboard Insider Company of the Day: Victor Sign Company

Company: Victor Sign Corporation Markets: Illinois Headquarters:  2734 W. Superior St, Chicago, IL  60612 Phone: 773-661-0056 Email: info@victorsignchicago.com Victor Sign Corporation has operated a billboard plant of wallscapes, bulletins and digital signs in Chicago for over 85 years.  Victor Sign Corporation should not be confused with Victor Outdoor Advertising, LLC […]

Outdoor data and wireless revenues slow to develop

Outdoor companies talk about generating revenue from placing wireless and data antennas on billboards but so far it’s been lots of talk and little revenues.  An analyst asked Outfront about cellular and data revenues earlier this week and here’s what CFO/EVP Donald Shassian said: I think it is like 0.0%, […]

Company of the Day: Beacon Billboards

Company: Beacon Billboards Markets: Michigan Headquarters: Caro, Michigan Phone: 734-421-7512 Email: beaconbillboards@gmail.com Beacon Billboards operates two structures with 4 faces in Caro Michigan.     Paid Ad

PQ Media Projects US Digital outdoor growth of 9% for 2016-2020

US digital out-of-home (DOOH) media revenues grew 11% to $2.71 billion in 2015, the fastest growth rate in five years, while consumer exposure to DOOH increased 4% to 54 minutes per week, according to new research from PQ Media. Based on first-half pacing this year, US DOOH advertising revenues are […]

Freitas on the ANA study, driverless cars and creative trends

Stephen Freitas is Chief Marketing Officer of the OAAA. He is the leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications […]

Watchfire Launches Olympic Medal Widget for Billboards

DANVILLE, Ill. – (August 10, 2016) – Owners of Watchfire digital billboards and on premise LED signs can download free widgets that allow marketers to integrate up-to-the-minute medal counts for the top five countries on their digital displays. Click to Tweet. “The summer games are a period of great national […]