By Nick Coston, Billboard Insider’s peripatetic reporter at large. With the surprising election results now a week old, it’s clear that the Republicans did a better job reaching middle America, the rust belt states, the midwest But they spent a good $200 million less than what the Clinton campaign. So […]
You should never finance an Alabama billboard with a lease instead of a loan. The State of Alabama has a punitive rental tax which applies to leases and rentals. Here’s the Alabama tax law: 810-6-5-.09 Leasing and Rental of Tangible Personal Property. (1) The term “rental tax” as used in […]
Here are some pictures from a challenging two sided 14 by 48 digital sign installation on the Florida State Fairgrounds in Tampa Florida. Selective Structures did the fabrication and install. Formetco supplied the digital sign. The installation was complicated because it occurred in an extremely wet area next to a pond. Here’s […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company: Sunrise Outdoor Advertising Markets: New York Headquarters: 251 Main Street, Huntington, NY 11743 Phone: 631-427-7100 Email: sales@sunriseoutdoor.com Sunrise Outdoor is the largest outdoor advertising company on Long Island, New York. The company was established in 1975 with the acquisition of 68 billboards in Nassau County. Over the years […]
By Ken Klein, EVP, Outdoor Advertising Association of America RENO, NV—Upending conventional media habits, the congressman from northern Nevada won re-election without TV ads or direct mail. Instead, this winning candidate’s media mix was dominated by online ads and digital billboards, with some radio. On November 8, U.S. Rep. Mark […]
FEPE International has announced the appointment of Bob Wootton as Executive Director Designate. He will work with current Executive Director and industry doyen John Ellery until the next FEPE Congress in Stockholm in June 2017, after which will assume a fuller role. John Ellery, Executive Director FEPE, said: “I am […]
The Australian outdoor advertising company Bishopp Outdoor Advertising has produced a twenty seven second video titled 8 reasons you need a billboard. Watch and learn. Great talking points. In case the video moved too fast here are the 8 reasons. High Frequency. Reaching local consumers over and over again. Impact. […]
Insider wrote yesterday that the FHWA has agreed to let Texas proceed with a proposal to test ads on traffic signs within the freeway right of way. The FHWA is sending mixed signals on the subject. The Democrat and Chronicle writes that the FWHA has repeatedly notified the Cuomo administration […]
Here are the highlights from Clear Channel Outdoor’s third quarter 2016 financials and webcast. You can also read a Seeking Alpha transcript of the webcast here. Clear Channel Outdoor consolidated revenue declined by 3.3% to $673 million due to asset sales and the impact of foreign exchange fluctuations. Organic revenue growth […]
