Fairway Outdoor is running a fabulous campaign calling attention to the power of outdoor. It’s called the “isms” campaign. The billboards look like this: When you go to the each website you get the following. or or Kudos to Fairway for coming up with a simple, fresh, clever way to […]
Author: billboardinsider
OAAA refreshes logo and website
The OAAA has unveiled a new logo OAAA logo. Stephen Freitas, the OAAA’s Chief Marketing Officer says the mark uses the letter “O” in striking contrast within a red rectangle, setting apart the industry’s first initial against the common rectangle shape of so many out of home advertising panels and […]
Company of the Day: United Outdoor Advertising
Company: United Outdoor Media Markets:Kentucky, Tennessee, Indiana, Ohio Headquarters: 360 North Main St, London, KY 40741-1365 Phone: 606-878-2660 United Outdoor Media, LLC. is a Kentucky based Outdoor Advertising company headquartered in Southeastern, KY. The company’s United Sign was formed in 1996 as United Sign and was owned by Baxter Bledsoe, […]
Smartsecure Protects Your Billboards
Insider thinks billboard security is a huge issue. “How to hack a billboard” is the most popular query on Billboard Insider’s website. Insider wants to highlight a terrific Smartlink Systems product which protects billboards. SmartLink™ answers the call by implementing a remotely controlled camera system to capture images and alerting […]
The Next Big Thing in Digital Signage
AVNation did a 25 minute round table yesterday to kickoff Digital Signage Week. The round table interview took place in Daktronics’ office overlooking Times Square. The panelists were asked: What’s coming down the pipeline? What’s the next big thing in digital signage? Adrian Cotterill, Editor in Chief, DOOH: “The way […]
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Reeves Outdoor
Company: Reeves Outdoor Advertising Markets: Texas Headquarters: 11213 March Wren Circle, Flint, TX 75762 Phone: 903-330-4060 Email: ReevesSign@aol.com Reeves Outdoor Advertising has been in the Outdoor Advertising business since 1996. The company operates a billboard plant in East Texas from Dallas to Tyler including Athens and Corsicana. Stuart Reeves is […]
OAAA Welcomes Mike Neel to Innovation Committee
AdMobilize, the leading provider of Computer Vision and Audience Intelligence solutions for Out of Home and DOOH, was invited to join the Outdoor Advertising Association of America (OAAA) Innovation Committee ; a trade organization whose member companies represent more than 90 percent of the country’s OOH advertising revenue. As a […]
Surviving an OSHA Field Inspection
Fall protection is the most commonly issued OSHA citation in the construction industy. Effective August 1, 2016 OSHA increased the fine for safety violations to $12,471 for a first offense and $124,709 for a repeat offense. Outdoor billboards are visible. Any OSHA inspector can drive by, see your crew on […]
Catalyst and Community Groups at Tree Standoff
Philly.com reports that Catalyst Outdoor and Downingtown PA residents are at a deadlock over trees. Downington is demanding that Catalyst plant a buffer of evergreen trees to prevent light from a digital sign shining into homes. Catalyst has agreed to plant 35 trees but Borough Council members say that will […]
























