Author: billboardinsider

Yuma Considers Sign Rule Changes

The Yuma Sun reports that the Yuma, Arizona City Council is considering the following changes to the city’s sign ordinance: A limitation of digital sign brightness to 6,500 nits during daylight hours and 300-342 nits during nighttime. Extensions can’t extend more than five feet beyond a horizontal surface of a […]

Nancy Fletcher’s 25 Year Perspective

By Nancy Fletcher, OAAA President and CEO Twenty-five years ago, I signed a contract to lead OAAA (October 1991). A few months later, my husband and I moved our family from Minnesota to Washington, DC. Thinking back on a quarter century, I’ve assembled a list of 25 highlights in 25 […]

Jock Gibb on Formetco’s 10 Year Warranty

Formetco announced a 10 year parts warranty on FTX digital billboards last week.  Insider talked with Jock Gibb, VP Sales about the announcement. What factors have led Formetco to offer the warranty? We have spent a lot of time getting feedback from the outdoor industry. What we have learned is […]

Shassian says Outfront’s Digital Billboards Generate a 25% ROI.

Don Shassian, Outfront’s Chief Financial Officer spoke at the 24th Annual Deutsche Bank Leveraged Finance Conference, September 28, 2016 in New York City.  You can listen to the talk on the Outfront Events and Presentations Page.  Here’s a summary of the talk: On Outfront’s recent win of the Boston Transit […]

Sussex Cty Planning Commission Recommends Sign Code Changes

Coastalpoint reports that the Sussex County Planning commissions has recommended changes to a proposed sign ordinance.  The Commissioners voted 3-0 to recommend the following changed to a proposed sign ordinance: The elimination of a prohibition against animation except for continuous scrolling, live action, streaming video or flashing messages. The ability […]

Rate This Board By Out Of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Company of the Day: Swift Outdoor

Company: Swift Outdoor Markets: Texas Headquarters: PO Box 7656, Waco, Texas 76710 Phone: 254-772-9194 Email: Kris@swiftoutdoor.com Swift Media operates a billboard plant in Central Texas.  The company was established in 1969.  Stanley H. Swift is the company’s owner. The company has a full mix of out of home advertising products, […]

You’ve Grown Up in A Billboard Family When…

You’ve grown up in a billboard industry family when you get a birthday cake like this: Insider wishes to thank Kevin Joyce of Joyce Outdoor for contributing the picture.  We’ll feature Joyce Outdoor as Billboard Insider’s company on the day on October 17. Paid Ad    

Valuing Your Billboards When A Shareholder Wants Out

Sometimes you have to split up your company.  Perhaps your partner wants to retire or you are getting a divorce and your spouse wants half the business.  How do you place a value on your company? The Amicable Approach The best solution is to amicably resolve what your company is […]

Antennas on billboards: Long on promise, short on revenues

“We continue to feel that this could be an interesting revenue stream…Right now the dollars are relatively small and the interest is relatively high” said Outfront CEO Jeffrey Male at a Goldman Sachs conference this month. in describing efforts to put data antennas on billboards.  Outfront is using Diamond as […]