April 18, 2016 (Washington, DC) – More than 90 percent of US travelers have noticed some form of out of home (OOH) advertising in the past month, according to a new study conducted by Nielsen. Roadside billboards are the most noticed ads, according to Nielsen’s report, which offers a detailed […]
Author: billboardinsider
Nancy Fletcher OAAA Keynote Speech
We Are Not Throwing Away Our Shot OAAA President and CEO Nancy Fletcher Remarks TAB/OAAA Conference+Expo – Boca Raton, Florida, April 19, 2016 Well, good morning colleagues & friends! We’ve come here to beautiful Boca Raton to celebrate some important milestones. And we’re also here to take a look at […]
Sacramento considering a special 8 block sign district
The Sacramento Bee reports that Sacramento City Council has voted to loosen rules about signs to make way for 3,206 square feet of outdoor displays at the 17,500 seat Golden 1 Center. That’s equivalent to five 14′ by 48′ billboards. The city council is also considering a special sign district […]
Company of The Day: Becker Boards
Company: Becker Boards Market: Arizona, Florida, California. Headquarters: 4350 E Camelback Rd, Suite B-195, Phoenix, AZ 85018 Becker Boards is the largest privately held billboard company in Phoenix. It was founded by Mark Becker, a former real estate lawyer and developer. He was soon joined by entrepreneur Joseph White. The […]
DOmedia Announces New Outdoor Supply Platform.
DOMedia operates a cloud-based applications which allow outdoor companies to create, manage and share RFP’s and proposals and to communicate better with outdoor buyers. Here’s a link to a February 2016 Billboard Insider interview with DOmedia CEO Ken Sahlin. This week DOMedia announced a new Supply Side Platform to make […]
Gondek on Barriers to Outdoor Programmatic Buying
Insider ran an interview with Rick Robinson last week discussing the rise of programmatic outdoor buying. Jerry Gondek, Director of Client Partnerships at Out of Home America Wilkins Media thinks we underestimate the obstacles to programmatic buying of outdoor space. Out of Home America Wilkins Media is an out-of-home media specialist […]
Airports Ideal Environment for B2B and Consumer Marketing
Clear Channel Outdoor has released the results of a Nielsen study reporting that airport are a great place for B2B and Consumer Marketing firms to advertise. Among the findings: 60% of business and leisure travelers believe that airport advertising is an indicator of high quality brands. 75% of leisure and […]
Billboards Enhance Revenue Without Raising Taxes
The headline says it all: “Billboards enhance revenue without raising taxes.” This from an editorial by Oceanside City Councilman Jerry Kern in the San Diego Union Tribune. Kern points out the benefits of digital signs. Four Digital Signs on city land would create $1 million/year in lease revenue for the […]
Company Of The Day: Allison Outdoor
Company: Allison Outdoor Markets: North Carolina, Georgia. Headquarters: 35 Outdoor Drive, Sylva, NC 29779 Phone:828-586-2737 Allison outdoor began in 1958 as a custom sign and billboard company. Allison has grown to become the largest outdoor advertising company in western North Carolina and Noth Georgia with 1200 billboards. The firm’s inventory […]
8 tips to make your outdoor advertising website secure.
Billboard Insider knows from experience the importance of securing your website. He spent two weeks in February fending off a hack. Here are 8 simple things to make your outdoor advertising website secure. Install two part verification to access your host. Any time you want to login to your email […]
