Author: billboardinsider

AdSemble unveils first DOOH Self Serve Platform

SAN JOSE, CA – MARCH 28, 2017 – AdSemble, the largest online marketplace for digital out of home (DOOH) advertising, today announced its new offering Open Display, a first of its kind self-serve platform that helps small businesses harness the power, reach, and scale of high definition digital billboards nationwide. […]

Out of Home Vehicle Risks By Region

Insider ran across an interesting article in Property Casualty 360 showing that the cause of vehicle damage varies greatly by region in the US.  This is worth going over with your out of home vehicle fleet drivers in your next safety meeting.  The takeaways: Drivers everywhere need to be alert for […]

Rate this board by Blue Sky Digital Printing

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Carter Outdoor Advertising

Company:  Carter Outdoor Markets: Arkansas Headquarters: 23111 Interstate 30, Bryant, Arkansas  72022 Phone: 501-847-3444 Carter Outdoor Advertising operates a billboard plant with over 400 faces in Central Arkansas.  Leah Carter is the firm’s owner administrator.  The company’s billboards vary from 10 by 20 to 14 by 48.  The firm’s billboards […]

Elite Media Building Wrap in Vegas

Here’s a great time lapse video of an spectacular Elite Media & bpgraphics building wrap in Las Vegas.  The project wrapped a Marriott hotel for Volvo. Elite Media is a Las Vegas out of home advertising company which specializes convention and event advertising. [wpforms id=”9787″] Paid Advertisement

Lamar Bought Middleton Outdoor

On March 13, 2017 we reported that Middleton Outdoor sold its Texas plant.  Max Drachman of Kalil and Co brokered the transaction.  The Victoria Advocate ran an article on the sale yesterday which identified Lamar as the buyer.  Middleton operated 10 digital billboards in Victoria, Texas. [wpforms id=”9787″] Paid Advertisement […]

Vendor Profile: AdQuick

This is the second in a series of profiles of the companies who are trying to automate the out of home sales process.  Insider counts 9 US companies that are trying to develop websites to facilitate buying and selling out of home advertising: ADstruc, AdSemble, Adquick, DoMedia, Fliphound, Kinetic, rVue, […]

Company of the Day: Key Outdoor

Company:  Key Outdoor Markets: Illinois, Missouri, Iowa Headquarters: 1873 Bourbonnais, IL  60914 Phone:  815-937-4579 Email: angelakdahl@keyoutdoor.com Key Outdoor is a privately held company which was started in 1977 and operates a billboard plant in Illinois, Missouri and Iowa.  Insider interviewed Vice President Angela Dahl about the company. Angela, tell us […]

Outfront Mobile Platform Used by 1000 Brands

NEW YORK, March 23, 2017  — OUTFRONT Media Inc. (OUT), announced today that over 1,000 brands have used the OUTFRONT Mobile Network. OUTFRONT’s customized mobile ad delivery solution is built upon its out-of-home (OOH) asset base and provides marketers with additional data analytics and a proven way to close the loop with […]

Freitas on tech, the OBIEs and the next big thing.

Stephen Freitas is Chief Marketing Officer of the OAAA.  He is a leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications and its […]