WFMZ reports that Catalyst Outdoor has proposed to construct a monument sign in Quakertown which would incorporate a digital billboard. The sign would be 40 feet by 23 feet. Quakertown is appointing a committee to look at the proposal. In March 2016 Catalyst proposed a digital monument sign to the […]
Author: billboardinsider
Are Clear Channel’s Orlando Assets Next For Lamar?
What’s next for Clear Channel Outdoor and Lamar? Insider has heard rumors that Lamar may be interested in Clear Channel’s Orlando/Ocala/Melbourne cluster. Makes sense for a couple reasons: Lamar bought Florida’s Beech Outdoor in April 2015 and the Clear Channel Florida assets would complement the Beech assets. Lamar has $890 […]
Pelican Outdoor
Company: Pelican Outdoor Advertising Markets: New Orleans, Louisiana Headquarters: 201 Kent Avenue, Metairie, LA 70001 Phone: 504-738-5153 Pelican Outdoor operates 23 billboard structures in New Orleans, Louisiana. Most of the structures are two sided, 14 by 48 monopoles. The firm’s President is John Jackson. Paid Ad
Phil Morton On Political Ads and Outdoor
Phil Morton of Billboard Connection has an interesting post titled “Political Advertising 2016 using Out-of-Home Media.” Here are the takeaways: Outdoor’s geo-targeting is great for local political races (e.g. congress and municipal offices). Digital signs can be used for targeted responses. Mitt Romney bought digital flips in cities where President Obama […]
Indiana Court says GEFT Outdoor can sue Indianapolis for damages.
The Southern District of Indiana US District Court ruled last week that GEFT Outdoor is entitled to damages because two digital signs were denied under an old unconstitutional sign code. Reed v Gilbert figured into the decision. Here are the facts: Indianapolis had an original sign ordinance requiring billboard companies […]
Why Was This Sign Built?
A digital sign does not make a bad location good. Insider saw this digital sign in Georgia yesterday. The sign has 1 sold face. Much to dislike about the sign. The sign is angled and only has one side. This reduces potential revenues. You need to think long and hard […]
Oceanside Backtracking on Digital Signs
The San Diego Tribune reports that the Oceanside Planning Commission has unanimously recommended that the city council strike language allowing digital billboards from the city code. This is the first step towards overturning an ordinance which allows up to four digital billboards on city-owned property. BGT Media, one of the […]
Dick Bouley on Freeway Right of Way Wars
Insider’s note: In this post Dick Bouley sounds a cautionary note about how difficult it is to get billboards on public right of ways. Bouley came to Concord, New Hampshire in 1979 to work for Governor Hugh Gallen. He has been a registered lobbyist since 1982, representing a spectrum of […]
What will you do if interest rates rise?
The federal reserve may raise interest rates according the the New York Times. Interest rates have been low for the 8 years since the Great Recession. Rates can rise pretty fast in the later stages of a recovery. The following chart shows that the Prime rate rose from 4% in 2003 […]
Company of the Day: Orion Outdoor
Company: Orion Outdoor Markets: California Headquarters: PO Box 6341 Folsom, CA 95763 Phone: 800-272-3885 Orion Outdoor owns a 8 billboard structures and bus shelter outdoor advertising plant in Folsom and El Dorado Counties in California. The firm’s CEO is Beau Palley. Palley is a 25 year veteran of the outdoor […]
