Variety has an excellent post titled “Billboards in LA: Old School Method Still Gets Results in Busy City”. The movie theater industry spends approximately $250,000 per movie on billboards in LA. Insider was stunned by the prices the boards command: Burbank $3,500-6,500/month Studio City $4,500-7,500/month Century City $6,500-10,000/month West Hollywood […]
Author: billboardinsider
Morrow passes 90 day billboard moratorium
The Clayton News Daily reports that Morrow, Georgia has passed a moratorium on billboard construction. The moratorum stops construction or application for billboards over 35 square feet in size. The moratorium was requested by the city attorney’s office to review the constitutionality of the city’s sign ordinance in the wake […]
Fairway Swaps Atlanta Plant To Clear Channel For Indy Plant
Insider has heard from multiple sources that Fairway Outdoor is trading Atlanta outdoor assets and some cash to Clear Channel Outdoor for Clear Channel’s Indianapolis plant. The Clear Channel Office in Indianapolis still answers the phone as Clear Channel Outdoor.
Rocket Interactive Uses Outdoor/Ad Agency Business Model
My Daily Tribune did an article on Rocket VII Interactive last week. Rocket VII Interactive operates a movie theater, a web design business, an ad agency and five Formetco digital billboards in Gallipolis, Ohio. Two points in the article are worth comment. There can be synergies if a small company […]
Clear Channel Sells Columbus To Lamar
Zacks reports that Clear Channel Outdoor has sold its Columbus analog and digital billboards to Lamar. the transaction follows a January 2016 $458 million sale of 5,500 bulletins and 132 digital displays to Lamar. No price was disclosed. Insider expect to see more asset sales from Clear Channel Outdoor. Clear […]
Company Of The Day: Comstor Outdoor
Company: Comstor Outdoor Markets: Indiana and Ohio. Headquarters: 9016 St Route 117, Box 151 Huntsville, Ohio 43324-0151. Phone: 888-354-2591 Email: office@comstoroutdoor.com Comstor Outdoor was started in 2001 by Jason Duff and operates 400 faces in western Ohio and Eastern Indiana. In addition to Comstor, Duff runs the Community Storage & […]
Light Wars In Arizona
OAAA President Nancy Fletcher comments in in a recent OAAA report that lighting is becoming a digital sign permitting hot button. A bill to open up additional areas of Arizona to digital billboards has passed the Arizona state house and it drawing flak from astronomers. See “America’s Stargazing Capital Is At […]
Rapid City & Lamar Settle
Rapid City and Lamar have settled their dispute according to the Black Hills Fox. Last Monday the Rapid City council authorized the mayor and finance officer to sign a settlement of a billboard dispute with Lamar. The settlement includes A repeal of the city’s ban on digital billboards. A reduction […]
Surry County Bd Compromises On Billboards
The Mt Airy News reports The Surry County Board of Commissioners has reached a compromise in a debate regarding billboards in the county. The compromise requires a conditional use permit for construction of a billboard in industrial manufacturing, highway business and community business zones. A more restrictive proposal which would […]
Todd Heller On Digital Billboard Purchase FAQ’s
Todd Heller is an expert on digital signs. He’s VP of Digital Products at Formetco with over 30 years experience in the outdoor business. Insider caught up with Todd after Todd’s recent trip to China to review some frequently asked questions on digital billboard purchases. You can reach Todd at […]
