Two examples of people in Illinois using billboards in creative ways. Fox 55 has a story about an Adams Outdoor art director proposing to his girlfriend on a Champaign, IL billboard. The Chicago Sun Times reports that Chicago Mayor Rahm Emanuel is using 28 digital billboards as well as bus […]
Author: billboardinsider
Bob Klausmeier on Digital Billboards
Bob Klausmeier has had a varied career with stints as an out-of-home industry executive, out-of-home journalist and digital sign OEM executive. He is co-managing partner for Prime-Site Media an outdoor advertising company with 14 digital signs in Southern Michigan. Bob also operates digital sign industry consulting business. During 2013 Klausmeier […]
Waterloo Rejects Digital Billboard
The Courier reports that a Lamar request for a 10.5 by 36 foot digital billboard in Waterloo Iowa failed last Monday. The Waterloo City Council voted 5-2 in favor of the board. A 6-1 majority was needed to override a recommendation for denial of permit by the Waterloo Planning and […]
Cowlbeck and Powell on 4 Week Billing
Two readers commented about yesterday’s post on the pros and cons of 4 week billing. Chris Cowlbeck, Manager, Look Billboards and Independent Billboard Operators “Amazingly, this was once a problem for us, even though we don’t do much national or agency business. While all your pros and cons are quite […]
The Pros and Cons of 4 Week Billing
Bob Wolfe of Outselling Inc. tells Insider that almost all outdoor firms of any magnitude along with their clients and agencies have moved to 4 week billing. Here are the pros and cons of 4 week billing. Pros of 4 Week Billing Higher revenue. A four week billing period […]
Company of the Day: Capital Outdoor
Company: Capital Outdoor Advertising Markets: Virginia, North Carolina Headquarters: 1528 Old US 264-A, Zebulon, NC 27597 Phone: 919-873-9020 Capital Outdoor Advertising operates a billboard plant in Virginia and North Carolina. The company’s staff has over 160 years of outdoor experience. Steve Bryant is the company’s owner. Robert Sykes is […]
Inrix Featured In Forbes
Data company Inrix is featured at Forbes.com in “New Digital Billboards Can Watch Your Speed, Scan Your Car At Traffic Lights.” The article talks about the Inrix/Dannon yogurt campaign in which a digital billboard ad changes based on the average speed on the roadway. You can read the details of […]
$4,200/mo revenues mean 10% digital billboard IRR
Yesterday Insider wrote about a 10 by 24 billboard digital billboard which generates a 34% IRR because it has a cheap lease and the owner does not pay sales commissions. In a normal scenario assuming 20% sales commissions and a 20% lease cost that digital billboard still generates a 17% […]
Company of the Day: Leslie Outdoor
Company: Leslie Outdoor Advertising Markets: Milledgeville, Sandersville and Dublin, GA Headquarters: 121 West Mcintosh St, Milledgeville, GA 31061 Phone: 478-456-4747 Email: leslieoutdoor@gmail.com Leslie Outdoor operates a plant of 9 digital billboards and 1 static billboard in Georgia. The company is owned by John and Faye Leslie who are experienced outdoor […]
This digital billboard generates a 34% IRR
Digital signs can be a great success even when they’re not on a freeway. Here’s a real life success story from one of Billboard Loans clients. The client installed a 10 by 24 sign on a secondary road leading to a Costco. One side of the sign was static and […]
