Company: Michigan Outdoor Advertising Markets: Michigan Headquarters: PO Box 2399, Petoskey, MI 49770 Phone: 231-348-0011 Email: steve@michiganoutdoor.com Michigan Outdoor operates a 23 face billboard plant in northern Michigan and the upper peninsula of Michigan. Steve and Anne Murray own the business. Paid Ad
Author: billboardinsider
Adams Sues Dane County Board Over Board Removal
Channel 3000 reports that Adams Outdoor has sued Dane County over the improper termination of billboard leases at the Dane County airport. Various predecessors to Adams have had a billboard lease at the Dane County airport since 1966. Adams and the Dane County airport executed a lease in 2006 which […]
The Pros and Cons of Equipment Leases
Many of you got your start leasing your billboards from Courtesy Finance. Courtesy is no longer around but companies like Geneva Capital write equipment leases. Here are the pros and cons of equipment leases. Pros of Equipment Leasing 100% financing. Because leasing companies understand equipment they will often lend 100% […]
Daktronics on How To Effectively Sell Digital Billboard Ad Space
By Joni Schmeichel and Chaz Furman, Daktronics. Having a plan when it comes to selling ad space on your digital billboard inventory is key to the success of your outdoor business. Those who have a strategy in place and explore the newest trends see the best ROI on their displays. […]
Company of the Day: Gilbreath Outdoor
Company: Gilbreath Outdoor Advertising Markets: Southeast Texas Headquarters: 407 South Friendswood Drive, Friendswood, TX 77546 Phone: 281-992-4555 Brett E. Gilbreath of Gilbreath Outdoor Advertising has been in the outdoor advertising industry literally all of his life. His father founded a small billboard company in 1964 and Brett worked his way […]
US Outdoor Revenues Growing Faster Than US Economy
Yesterday Insider ran OAAA’s announcement that US Out of home revenue grew 4.1% for the second quarter of 2016. Out of home grew faster than the US economy as you can see from the table below. The out of home industry grew at 3.5 times faster than the US […]
Oceanside say no to digital boards and new static billboards
In 2012 Oceanside approved an ordinance allowing digital billboards. Now the city has changed its mind. Coast News reports that on August 10 the Oceanside City Council voted unanimously to change the city’s ordinance to forbid new digital signs or static billboards. Lamar and BGT are threatening to sue for […]
Tab Rebrands to Geopath in 1 month.
Insider saw a reminder yesterday in his Linkedin feed from Geopath President Kym Frank that TAB officially rebrands to Geopath in 1 month. The rebrand will take place in Times Square on September 19. In July 2016 Billboard Insider interviewed Kym Frank about the rebranding. Be nice to Kym and she […]
Out of Home Advertising Up 4.1% in Q2 2016
August 18, 2016 (Washington, DC) – Out of home (OOH) advertising revenue rose 4.1 percent in the second quarter of 2016 compared to the previous year, accounting for $2.35 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2016 the OOH industry is up 3.8 […]
Company of the Day: Evansville Outdoor
Company: Evansville Outdoor Markets: Southwest Indiana Headquarters: 999 N Congress Ave, Evansville, IN 47715 Phone: 812-471-0809 Evansville Outdoor operates a 49 structure billboard plant in Southwest Indiana. The company is privately held. David Mounts is the company’s President. Paid Ad
