Company: Faris Outdoor Advertising Markets: North Texas, Southwest Arkansas Headquarters: 6301 Southwest Blvd, Benbrook, TX 76132 Phone: 1-817-737-4472 Faris Outdoor Advertising, Inc is a Texas based and Texan owned billboard company that was begun in 1984 and has been in continuous operation since then. Faris operates billboards in Texas and Arkansas […]
Author: billboardinsider
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Rumor Has It – August 27
Some things Insider heard this week: Clear Channel Outdoor has added management and sales layers. The usual solution for a company struggling with a low margin and financial difficulties is to get leaner, lose layers and the delegate more authority. Clear Channel Outdoor seems to be going the other way. […]
Why You Need Billboard Insurance
Sign insurance is important. Static billboards can be destroyed by tornados. The digital billboard on the right was destroyed by an electrical short. One of Insider’s lending clients had a digital board destroyed by a fire on an adjacent property. A billboard company should carry three kinds of insurance. […]
Company of the Day: Oasis Sign Company
Company: Oasis Sign Company Markets: Oklahoma Headquarters: 1511 W. Gore Boulevard, Suite 8, Lawton, OK 73501 Phone: 580-917-2088 Email: waylon@oasissign.com Oasis Sign company has an 8 face billboard plant in Elgin, Oklahoma. The company is owned by Waylon Stricklin who also has a sign maintenance business. Paid Ad
Beacons and Outdoor Advertising
Beacon maker Beaconstac has blog post called 7 scenarios where Beacons can Transform OOH Advertising. Two uses for beacons caught Insider’s eye. Beacons and outdoor advertising can interact with people in areas where they are waiting, e.g. airports, hospitals, bus and subway stops. JCDecaux did this in the Hong […]
How To Hack A City Billboard Ban
Dave Haynes at the digital signage blog Sixteen Nine has an interesting post about a company which is skirting Sao Paulo’s billboard ban by using 19 laser projectors to turn the face of a citibank branch into a digital billboard. You can read a press release about the project here. Click on […]
Watchfire Launches MV Class Digital Billboard with 5 yr Guarantee
DANVILLE, Ill. — (August 24, 2016) — In another advancement for the digital billboard industry, Watchfire Signs announces the launch of its MV Class, a new billboard option with a five-year guarantee to maintain uniformity and brightness in the field. Watchfire’s MV Class billboards are available for order August 23, […]
Daktronics returns to profitability.
LED billboard manufacturer Daktronics returned for profitability for the financial quarter ended July 30, 2016. The market liked what it heard because Daktronics Stock ended the day up 18% to $8.18. Here are highlights from the Daktronics First Quarter Fiscal 2017 earnings release, investor presentation and seeking alpha earnings call transcript. Revenue increased […]
Avoid the Equipment Leasing Death Penalty
Insider wrote yesterday that prepayment penalties are one of the disadvantages of equipment leasing. Almost all equipment leasing companies have prepayment penalties. Insider can think of one exception – Billboard Loans – a finance company which Insider manages. Sometimes the prepayment penalties are called yield maintenance clauses. Sometimes the prepayment penalty […]
