Author: billboardinsider

Roy Park Jr on the 7 Word Rule

Roy Park, Jr has published a new edition of Sons in the Shadow: Surviving The Family business as An SOB, a book about his business career including stints as CEO of Park Communications Inc. and Park Outdoor.  Here’s an excerpt from the book where he talks about what he learned […]

AllUnite is Bringing a Fresh Approach to OOH Measurement

By: Esben Elmoe, AllUnite Founder The Out-of-Home advertising market worldwide is experiencing significant growth driven largely by the adoption of advanced metrics and data technologies. One of the most compelling reasons for this growth is the ROI generated by measurement improvements. In Brazil for example, the total investment for developing […]

Can You Reuse an Old Billboard Structure?

Billboard Insider is running a series on what to do with old monopoles. On Monday Jeremy Mattson reviewed when to scrap, re-engineer or refurbish monopoles.  Today All Steel Structures President Ted Bratsos talks about whether you can reuse an old billboard structure. I often get asked whether an old monopole […]

Company of the Day: Fairmount Outdoor

Company: Fairmount Outdoor Advertising Markets: Texas, California (Los Angeles) Address: PO Box 25103, Dallas, Texas, 75225 Email: Billy@FairmountOutdoor.com Phone: 512-731-1865 Fairmount Outdoor operates a billboard plant with 22 faces including 3 Digitals & 19 Statics in Texas, and 7 Wall Murals in Venice Beach, CA.  Fairmount Outdoor structures are in […]

Clear Channel Outdoor Stock Still Rising on Sale Talk

Clear Channel Outdoor stock is up 46% in the last week on news that Mabudala Capital  is in takeover talks.   Mabudala is the sovereign wealth fund of Abu Dhabi.  The company is a global asset management platform with 430 billion in assets under management. It has a team of […]

Scrap, Re-engineer or Refurbish? What to do with Aging Monopoles

A Billboard Insider reader asks: What are billboard owners doing with old monopole structures that need removal because of a lost lease, lost market demand or just age?  Billboard Insider will run a series on what to do with aging monopoles.  Today Jeremy Mattson of Horizon Structures talks about how […]

Company of the Day: Epic Outdoor

Company: EPIC Outdoor Advertising Headquarters:  720 St. Anne St., Rapid City, SD 57701 Markets: South Dakota, Wyoming, Nebraska Phone:  (605) 388-9424 Email: cyndi@epicoutdoor.com EPIC Outdoor Advertising billboards can be found in the following areas: North central Nebraska (Chadron & Alliance) Eastern Wyoming Western South Dakota Along with their static inventory […]

How will driverless cars impact roadside billboard valuations?

We’d like to quote from the opening remarks of Francois de Gaspé Beaubien, Chairman of Zoom Media and Chairman of the Board of the DPAA at this week’s DPAA summit. “If you own a roadside billboard, and you want to maximize your ROI, I would sell those assets and re-deploy […]