Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
TORONTO – March 15, 2021 – Allvision has appointed industry veterans Jennifer Bidwell and Stephen Legate to the positions of VP of Sales, joining Paul Gittens (VP of Sales) on the company’s elite sales team. Bidwell brings nearly 20 years of experience in media sales to the team. In her […]
I’ve written before about the importance of relevance in selling out of home. Several reps have asked me “how can I be relevant?”. Here are 6 ways to be relevant when selling out of home. Get in your prospect’s customer stream. Sign up for the customer’s website notices, get their […]
Lucit’s CTO Eric Kubischta was asked about digital billboard attribution at a recent 1 Million Cups event. Here’s a selection of his comments. On how billboards can compete with Google and Facebook In the billboard industry there’s been a lot of work in how we create attribution…At the end of […]
Today the Daily Billboard Blog thought we’d shine a spotlight on the ongoing ‘Streaming Wars’ in the entertainment industry, especially in light of the recent rebranding and relaunch of CBS All Access as Paramount+, and how these new streaming services have launched their platforms with outdoor advertising around Los Angeles. […]
Company: Trans Ad Market: Puerto Rico Address: San Juan, Puerto Rico Email: transadpuertorico@gmail.com Phone: 787-766-2610 Trans Ad has operated a transit and airport advertising plant in Puerto Rico for 33 years. The company has exclusive ad rights to the Metropolitan Bus Authority fleet. [wpforms id=”9787″] Paid Advertisement
Some advice from Allison Outdoor’s Claude Dicks and Lamar Advertising’s Sean Reilly on Easements taken from In Their Words – Out of Home Executives Talk About Out of Home. Claude Dicks, Allison Outdoor My grandfather always said you can’t control sales, but you can control expenses…Our goal is to not […]
JCDecaux’s revenues are slowly recovering from Covid but don’t expect to see a full recovery until the last half of 2021. Here are the results from the JCDecaux 2020 earnings release and JCDecaux 2020 earnings presentation. Billboard Insider translated euros to dollars using a 1 euro to 1.2 dollar exchange […]
By Tom Jackson, Veale Outdoor The impact advertisements on the board have cannot be denied yet reactions are not always fed back to us so overtly, that is, of course, until an ad happens to spark controversy. Thousands of eyes fall upon our digital billboard along Highway 101, Sonoma County’s […]
Company: TN Valley Media Outdoor Markets: Alabama Address: 201 1st Ave SE, Decatur, AL. 35601 Email: Angela.Eady@TVMOutdoor.com Phone: 256-318-5454 TN Valley Outdoor was established in 2012 as a division of Tennessee Valley Printing Co, an newspaper publisher. The company has 113 billboard faces in north Alabama and southern Tennessee. […]
