Author: billboardinsider

OUTFRONT Revenue Down 33% in 1Q 2021

OUTFRONT is recovering from COVID slower than Lamar.  Here are the results from OUTFRONT’s 1Q 21 earnings release, 1Q 21 earnings presentation and conference call. Revenue declined by 33% to $259 million during the first quarter of 2021.  US billboard revenue was down 17%.  US transit revenue was down 67%. […]

Would You Run This Copy?

A Calvert County sign is flying around twitter and social media.  Here’s a picture of the sign.  Twitter has censored the sign but it’s easy to see what the billboard says.   Insider’s take:  We think this sign goes too far.  Political discourse is great but name calling has no […]

Tennessee Outdoor Association Meeting May 10

By Tammy Phillips, CEO/Executive Director, Outdoor Advertising Association of Tennessee The OAAT is very excited to present an updated Agenda for our annual OAAT Meeting on May 10th. The meeting will be located at The Hermitage Hotel in Nashville, TN. Here is the speaker list. Kerry Yoakum from OAAA to […]

Lamar’s Teacher Appreciation Campaign Receives 2,500 Submissions

In April Billboard Insider wrote about Lamar’s Teacher Appreciation week campaign which is running this week.  The campaign allows anyone to submit a teacher to be honored by completing an online form.  Lamar has received over 2,500 submissions so far, and teachers will be displayed on more than 620 digital […]

Extra Credit Projects Runs Fly Safe Campaign for Grand Rapids Airport

GRAND RAPIDS, MICH — The new advertising campaign for Gerald R. Ford International Airport (GFIA) encourages safe travels this season in West Michigan. The 2021 “Fly Safe. Fly Ford.” initiative, and marketing efforts were developed by advertising and design agency, Extra Credit Projects (ECP). “ The campaign features a continued […]

Lamar Organic Revenues Down 8.2% in 1Q 2021

Lamar continues to recover from covid with a stronger than exected first quarter.  Here are the results of the earnings release and conference call. Revenues declined 8.8% to $371 million.  Organic or acquisition adjusted revenues declined 8.2%. Adjusted EBIDTA was down 4.6% to $152 million during the first quarter of […]

Denise Levine: Things are Coming Back!

Today’s podcast guest is Denise Levine, Chief Revenue Officer of Branded Cities a 20 year old out of home company which specializes in iconic urban out of home locations.  She talks about what it’s like selling iconic urban out of home assets. Here are the highlights. Review Branded Cities history […]

Comscore Signs First OOH Client

RESTON, Va., May 4, 2021 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Lightbox OOH Video Network, a leading digital out-of-home media company, to provide out-of-home (OOH) audience measurement. Under the agreement, Lightbox will receive digital ad impressions, reach estimates and audience […]

Billboard Campaign Attempts to Solve TN Murder Case

Ike Wingate of Wingate Media is organizing a digital billboard campaign to solve a murder case in Tennessee.  Insider talked with Wingate. Ike, what case are you trying to solve? A good friend and all around great man was murdered at his home 2 weeks ago. His name was Jim […]

Company of the Day: Whistler Outdoor

Company: Whistler Outdoor Markets:  Oklahoma Headquarters:  6304 E 102nd, Tulsa, OK  74137 Phone: 914-491-7446 Email: info@whistlerworks.com Whistler Outdoor operates a plant of traditional, tri-vision and digital billboards in the Tulsa and Oklahoma city metro areas.  The company is owned by Shawn Whistler.  In February 2019 Whistler Outdoor acquired certain Oklahoma out of home assets […]