Yesterday JCDecaux issued a press release announcing that Airport advertising delivers the highest perceived value and prestige compared to other advertising channels. a survey of 6,000 consumers in China, France, Germany, UK and the USA found that airport advertising scored highest for perceived value and prestige. Indexed results for value […]
By the Out of Home Advertising Association of America Show us how your brand stands the test of time during the 80th OBIEs Call for Entries The OBIEs will return to a live audience in 2022 and we want your creatives to be part of it. Let the world see […]
Billboard Insider wrote a post last week discussing how to protect your out of home company from employee fraud. Readers of that post called our attention to some new employee frauds. An employee, who paid an out of home company’s power bills, slipped her personal power bills into the bundle […]
Last month the Biden administration proposed rules to require companies with more than 100 employees to mandate vaccines or require weekly covid testing. The rules could impact two-thirds of private sector workers. Billboard Insider talked with Formetco Safety Director Jim Poage to get his insight on how this enforcement may […]
RESTON, Va., October 19, 2021 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Trooh, a leading U.S. place-based media company connecting brands with millions of consumers on their daily journey out-of-home, to deliver reporting from Comscore’s digital out-of-home (DOOH) solution. Under […]
Company: CaptiveEyes Markets: Florida Address: 835 E Park Ave, Suite A, Tallahassee, Florida. 32303 Email: sales@captiveeyes.com Phone: 850-391-0752 CaptiveEyes operates static and digital out of home network serving Florida A&M, Florida State University and Tallahasse Community College. The plant includes indoor digital billboards, marquees, directional and map signage and parking […]
Is a billboard lease valid if if contains an altered legal description and is improperly acknowledged? Yes. That’s the lesson of Engler v Franklin Outdoor. Here are the facts. Franklin Outdoor asked Michael Flynn if it could erect a billboard on Flynn’s property. James Franklin and Michael Flynn. walked the […]
Outdoorlink has developed a new product to remotely monitor digital device behavior and power consumption. The product is designed for airports, transit centers, malls and high traffic digital signs. Billboard Insider talked with Jenni Evans, VP Transit Solutions at Smartlink to learn more. How does the Vantage system work? The […]
Highly effective sales meetings require critical management self-examination: a.) would you attend your sales meetings if it wasn’t required? b.) consultants determine everything they need to know about a sales team by attending a sales meeting, what does your sales meeting say? These meetings belong to your team, not you. […]
By James Munnerlynn, President and Co-Founder, Blip Billboards Apple released the much-anticipated iOS 15 in September, and with it came a number of user privacy features. Although advertising and marketing professionals and even the platforms – including Facebook and Instagram – are concerned about how this will impact their long-standing digital ad […]
