Author: billboardinsider

Pearl Media Expands to Manhattan West

Montclair NJ – Pearl Media, an award-winning Out Of Home and Marketing Agency, is broadening its New York City portfolio of premium, high-impact media properties with an exclusive media relationship at the recently opened development from Brookfield Properties, Manhattan West.  Manhattan West is situated at the doorstep to one of […]

Company of the Day: Coastal Outdoor

Company:  Coastal Outdoor Markets:  North Carolina, South Carolina. Address:  2025 Corporate Centre Drive #206, Myrtle Beach, SC  29577 Phone: 843-692-2334 Coastal Outdoor operates a plant with 902 bulletins and 24 digital billboards in North and South Carolina including following DMA’s: Myrtle Beach/Florence Charleston Wilmington The company was founded in 1996  Pudge […]

Jen Clites and Shawna Hanson on Sign Permitting

The Daktronics Experience podcast interviewed Jen Clites and Shawna Hanson on digital sign permitting.  Some of the highlights. How Daktronics helps customers with regulations The most common thing that we do is the customer…will ask the sign legislation team to look up local codes…and tell them whether it’s likely or […]

How Much Debt is Too Much?

At the most recent Independent Billboard Operators (IBO) Conference in Pittsburgh, Billboard Insider’s Dave Westburg moderated a fantastic panel discussion on industry merger and acquisition activity.  During the discussion, Dave made some comments related to his thoughts on the healthy amount of debt for a billboard company.  At Stark Capital […]

OUTFRONT Appoints Stephan Bisson VP Investor Relations

NEW YORK, Nov. 11, 2021 /PRNewswire/ — OUTFRONT Media Inc. (NYSE:OUT) is pleased to announce that Stephan Bisson will be joining OUTFRONT Media as Vice President, Investor Relations on November 15, 2021. Stephan will be responsible for all aspects of investor relations and will report to Matthew Siegel, Executive Vice […]

Company of the Day: Coast Outdoor

Company:  Coast Outdoor Advertising Markets:  British Columbia Address: 325 – 645 Fort Street, Victoria, BC  V8W 1G2, Canada Email: darren@coastoutdoor.com Phone: 250-388-3733 Coast Outdoor is a family business which operates a billboard, transit and bus plant in British Columbia.  The plant includes 200 billboards on Vancouver Island and another 200 billboards across the British Columbia […]

Proof of Performance Language in an OOH Ad Contract

A reader of What’s in a Good Out of Home Ad Sales Contract? asked Billboard Insider what proof of performance language should be in an ad contract.  Here’s the proof of performance language in the OAAA sample bulletin contract on the OAAA website. Proof of Performance.  A photograph will be […]

Guess How Canada Measures Out of Home?

Remember the outcry last year over the announcement the the US out of home industry was going to consider revising the out of home measurement standard from likelihood to see to opportunity to see viewsheds?  Guess how the Canadian out of home industry measures out of home?  Here’s a quote […]

Company of the Day: Circle City Outdoor

Company: Circle City Outdoor Markets:  Indiana, Minnesota Headquarters: 1405 West Crestwood Ct, Spokane, WA  98033 Phone: 612-616-8133 Email:  fredricksonoa@msn.com Circle City Outdoor operates a 71 face billboard plant in Indiana and Minnesota.  The signs are clustered around Indianapolis, Indiana and Northfield, Minnesota.  Billboard Insider talked with the company’s general manager Duane Fredrickson. How did […]