WASHINGTON D.C. (November 18, 2021) – Out of home (OOH) advertising, in combination with social media, is a powerful vehicle for reaching younger generations, according to a new consumer survey. More than two-thirds (67%) of Gen Z and Millennial consumers recall seeing out of home advertising on social media, and […]
Author: billboardinsider
Alfi study finds digital out of home wins from cookie restrictions.
Miami Beach, FL / November 18th, 2021 – The majority of the global browser market has now phased out third-party cookies in response to protecting users’ privacy and personalizing a connection with the modern consumer. With Google Chrome, which controls the majority of the global browser market, following suit next […]
Greg Callaham Wins 6 Creative Awards
Chattanooga, TN – Greg Callaham Graphic Design has received national recognition for creative excellence in advertising design. Callaham earned six American Graphic Design Awards from Graphic Design USA, a nationwide trade publication, for his work on behalf of Audi Chattanooga, Fluhman Outdoor Media, Hollywog, Micro Outdoor, Sisson Outdoor Advertising, and Visual […]
Guyton Appointed VP at Douglas Displays
Raleigh, NC—Aaron Guyton has been named Vice President at Douglas Displays. Guyton, who was tapped in 2019 to lead the organization after the retirement of industry veteran Cathy Loftus, has significantly restructured the organization’s standard operating procedures. These changes have led to increased client satisfaction and overall revenue growth. Guyton […]
Company of the Day: Colorado West Outdoor
Company: Colorado West Outdoor Advertising Market: Grand Valley, Colorado Headquarters: 2475 Commerce Blvd. Grand Junction, CO 81505 Phone: 970-242-5248 Colorado West Outdoor Advertising is a second generation family-owned firm which owns over 100 billboards as well as a bus bench and bus shelter advertising business in Grand Junction Colorado. The company was started in […]
Landmark Owns 951 Out of Home Sites
Landmark Infrastructure Partners owns 951 out of home advertising sites. Here are the highlights from the Landmark’s third quarter 2021 earnings release and conference call. Landmark’s quarterly out of home revenues increased by 4% to $3.8 million during the third quarter of 2021. The company owned 951 out of home […]
Covid No Longer in the Way of Travel
WASHINGTON D.C. (November 16, 2021) – According to new research, COVID is no longer standing in the way of most future consumer travel this winter. Nearly half of travelers (48%) are saying that they have either already made travel plans for the first half of 2022 or intend to do […]
WOOH Adds 7 New Members
The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK. Taggify in Argentina is a digital out of home (DOOH) programmatic platform; Mexico-based GPO Vallas is a major media owner in Latin America; Digital Signage Consortium in Japan is […]
Why Tell Them Value When You Can Show Them Value
By John James, Signbird Do you believe your billboard is worthless? After all the time and work put into leasing, permitting, financing, and then finally building one, it’s only natural to see your investment as anything less than amazing, right? Now the job is to convince others that your billboard […]
Williamson Associates Adds Mike Morrill
Williamson & Associates is excited to announce the addition of Mike Morrill to our team as Senior Advisor, Brokerage Services. Continuing in our belief that having real experience in the OOH industry is key in our ability to uniquely relate to our clients, we have chosen to bring on someone […]























