Author: billboardinsider

Inflation Raising Out of Home Costs

  Chart Source:  US Inflation Calculator The US inflation rate accelerated to 7% for December 2021.  That’s the highest inflation has been in 40 years.     Cost pressures are impacting out of home. Vinyl input costs are up more than 30% from pre pandemic levels. Shipping costs are up nearly […]

McConnell Named Formetco Digital Sales Manager

Duluth, GA – Formetco, the nation’s leading supplier and manufacturer to the outdoor advertising industry, has promoted Digital Billboard Sales Manager, Britt McConnell to Director of Digital Sales. After running his own sign business, McConnell joined Formetco as Print Division Sales Manager in 2010. Nearly doubling revenue within the first […]

Company of the Day: Encore Outdoor

Company:Encore Outdoor Markets: Pennsylvania, New Jersey Headquarters:  PO Box 494, Hawley, PA  18428 Phone: (570) 493-2346 Email: info@encoreoutdoorllc.com Encore Outdoor was founded in 2012 and has an out of home plant of approximately 56 faces including 9 digital faces in Northeast Pennsylvania and Northwest New Jersey.  Glenn Khoury is General Manager and […]

Andy Goodman’s Caution to Newbies

Today out of home site development expert Andy Goodman gives a caution to newbies and talks about when and how to approach city planning departments. A caution to newbies I have meetings with a newbie or landowners.  We meet for 2 hours.  My comment at the end of our conversation […]

Sales Tip: OOH Reaches Ten Times the Audience for the Cost of a Super Bowl Ad

By Steve Nicklin, SVP Marketing and Analytics, OAAA With the NFL playoffs picture now decided, there’s building anticipation about Super Bowl LVI on February 13. Most advertising professionals know that the Super Bowl is the most expensive media platform available, and this year’s thirty-second spots are projected to hit a […]

Jim Poage On Minimizing OSHA Record Keeping Fines

Poor record keeping is one of the top OSHA citations each year .  Billboard Insider talked with Formetco’s Safety Director Jim Poage to learn what record keeping requirements OSHA expects from out of home companies. What is the OSHA requirement for record keeping? Employers are required to keep accident, illness, […]

Huntington Outdoor Acquires Indian Creek Outdoor

Greenville, OH – January 12th, 2022, Huntington Billboards, an owner, and operator of outdoor advertising signs throughout the Midwest, announced today that it has acquired southern Ohio billboard company, Indian Creek Outdoor. Justin Powell (CEO of Huntington Billboards) on the Transaction: “Indian Creek Outdoor was built and managed by the […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Elite Media

Company: Elite Media Markets: Nevada Address:  145 Brightmoor Ct, Henderson, Nevada  89074 Email: sales@elitemediainc.com Phone: 702-=492-0654 Elite Media provides large scale building wraps in Las Vegas.  Some of the firm’s location include the Springhill Suites, Las Vegas Convention Center, Renaissance and the Las Vegas Monorail.   Chad McCullough is the company’s President.  Kate McCullough is […]

New ECP Campaign Will Make You Sweat

  GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP), in collaboration with client YMCA of Greater Grand Rapids, has launched a campaign to promote new memberships just in time for New Year’s resolutions. With the last two years of decreased gym attendance due to the ever-present concerns of […]