Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Author: billboardinsider
How to Turn $20 LED Lights into a Million “Dolla” Design
Billboard Insider’s note: Independent operators in smaller markets don’t have unlimited creative budgets. That’s this billboard campaign by Durden Outdoor deserves attention. Sometimes smarts can substitute for money. Kudos to Bill Durden and Out of Home Creative’s Melody Roberts. By “Dolla” Bill Durden, VP and Creative Director, Durden Outdoor […]
Volta Partners with Hoboken for Ad Supported EV Charging Stations
SAN FRANCISCO, CA (July 21, 2022) – Volta Inc. (NYSE: VLTA), an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce, today announced its partnership with the City of Hoboken to install 25 conveniently located public EV charging stalls for the City’s residents, annual visitors, and commuters over the […]
Company of the Day: Micro Outdoor
Company: Micro Outdoor Markets: West Virginia, Maryland. Headquarters: 2 Miller Hill Road, Osage, West Virginia 26543 Phone: 304-319-4141 Email: sales@microoutdoor.com Micro Outdoor Advertising owns over 200 billboards in north central West Virginia and Maryland. Many of the boards are double stacks. The firm’s plant includes billboards in the following communities: Morgantown, West Virginia Clarksburg, […]
Billboard Structure Costs Levelling?
The the cost of fabricating and installing a billboard has nearly doubled over the past couple years. That means the $40,000 structure that you put up two years ago is going to cost $80,000 today. Billboard Insider talked with some fabricators to get an update on billboard structure costs. Steel […]
Intersection Partners with Vistar
NEW YORK – July 21, 2022 – High-impact inventory from Intersection is now available for purchase via the supply-side platform (SSP) from Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH). From LinkNYC to digital urban panels and digital bus shelters, Intersection’s high-impact media is strategically […]
Company of the Day: Media Outdoor Displays
Company: Media Outdoor Displays Markets: Texas Headquarters: 14731 Bulverde Rd. San Antonio, Texas 78247 Phone: 210-860-9414 Email: info@mediaoutdoordisplays.com Media Outdoor Displays operates 140 static billboard faces in the San Antonio Metro Market and surrounding counties. Most of the billboards are 12 by 24 or 14 by 48. The company was formed […]
Billboard Insider Turns 8!
Hard to believe that Billboard Insider is entering our 8th year of operation. We started Billboard Insider in July 2015 to fill the gap for out of home news delivered online. We turned a small profit in our first month of operation and have flourished since thanks to your support […]
WOOH Sets In-person Asia Forum for October
The World Out of Home Organization’s first in-person APAC Forum is scheduled for October 12-14 2022 in Kuala Lumpur, Malaysia. This follows WOO’s first post-pandemic in-person Global Congress in Toronto and builds on the success of virtual Forums for Europe, Asia and Africa in 2021 and early 2022. There will […]
Billboard Connection Promotes Animal Adoption
LOS ANGELES, CA – (July 12, 2022) – Animal shelters in California are full, and experts report that it tends to get worse after the 4th of July Celebrations. But a group of community leaders has teamed up with one Los Angeles-based billboard advertising executive to do something about […]
























