Todd Scanlin was recently appointed President of Becker Boards, the Phoenix, Arizona headquartered out of home company with 450 total faces including 100 digital faces in California, Nevada, Illinois, Michigan and Florida. Todd has been in out of home for 16 years with over 9 being at Becker Boards Todd, […]
TACOMA, WA—SNA Displays hired PJ Pedroni as its director of sales for the northwest United States. With an extensive background in out-of-home (OOH) advertising both in sales and management, Pedroni will work with prospective digital-out-of-home (DOOH) accounts as well as digital signage opportunities in the transportation sector. Pedroni, who describes […]
The agenda is out for the OAAA/Geopath OOH Media Conference on March 27-29 in Nashville! From interactive town hall sessions to breakout tracks, we’ve packed the schedule with a stellar lineup of brand and agency executives and industry thought leaders ready to explore OOH’s BreakThrough. Here’s the conference agenda. Monday, […]
Company: Universal Media Markets: Nationwide Address: PO Box 68, Heber City, UT 84032 Phone: 866-950-3331 Universal Media specializes in place based advertising in shopping malls. The company’s owners have over 35 years combined experience in out of home advertising. Billboard Insider talked with Todd Cohen the company’s Co-Founder and CEO. Universal Media has a […]
Charlie Mizer recently joined Sandler Chattanooga to assist the company with the growth of the Outdoor Sales Mastery class. The program has grown to include nearly 50 outdoor companies and their sales teams from all over the country. In order to serve those clients and continue to be responsive to […]
The stars are aligned,” World Out of Home Organization President Tom Goddard told delegates at WOO’s inaugural MENA Forum (Middle East and North Africa) in Dubai this week. “Why, in a world so unsettled with a war in Europe, an energy crisis, climate change concerns, political instability and economic headwinds […]
Hoya Capital published a decent out of home review titled Billboard Reits: We’re Paying Attention (Lamar Vs Outfront). Forward a copy to your banker. The article explains how out of home works and summarizes industry strengths (e.g. regulatory barriers to entry, digital billboard upside, attractive CPM versus other media, low […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
One of the most influential people in my sales career was Chris Lytle, a trainer/educator/mentor (InstantSalesTraining.com). Chris is a world class resource who primarily serves the radio industry. He has always given me remarkable insights, strategies, and ideas on how to sell more faster. I was unbelievably honored to be […]
By Ken Altena, Partner, Billboard Loans LLC. I track the Federal Reserve Senior Loan Officer Survey on Bank Lending Practices to determine if credit is tight or loose. Banks have been tightening their lending standards for small firms (revenue less than $50 million) for four consecutive quarters due to recession […]
