Toronto – May 10, 2021 Allvision celebrated Mother’s Day with a contest to help people show their love to mom in a bigger, bolder way. Winners received a week-long spot on Allvision’s digital superboards with a photo and message proclaiming their love and gratitude to their mothers. “My mom does […]
By Kevin Gephart In my last column 5 more sales objections and how to handle them I asked readers to identify sales objections. Thanks for all the comments. I’ll address the objections which readers raised today. People don’t want a drill, they want a hole; advertisers don’t want advertising, they […]
Landmark Infrastructure revenues and cashflow increased sharply but the company did not add any new out of home advertising lease or easements. Here’s a summary of the Landmark 1Q 2021 financial release and conference call. Revenue increased 25% to $17 million during the first quarter of 2021 due to acquisitions […]
WASHINGTON D.C. (May 7, 2021) – The Out of Home Advertising Association of America (OAAA), today released a comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home (DOOH) media. The “OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices” will establish an industry-wide measurement […]
Baltimore, MD, May 7, 2021: We are excited to announce our new Washington D.C. / Baltimore Metro office location offering Digital Signage repairs and wholesale to the trade sign installation services. We specialize in many different market segments from Digital Signage and Menu Board systems, Excavation, and foundation work for […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
AGE Advertising President Andy Goodman has 33 years experience developing and siting billboards. Today he talks about the development process in California. The Development Process I look for a sign code that I can work with. If I know there is a workable code I start to identify the properties that […]
Lamar’s Atlantic Regional Manager Robert Campbell and Gulf Coast Regional Manager Tom Sirmon are retiring this summer. Last week Billboard Insider interviewed Campbell. Today we talk to Sirmon. Tom, how did you end up at Lamar? Answered an ad for a Sales Position in the local newspaper. You’ve progressed from […]
Here’s some great advice from Southeastern Signs Robert Wallace and Mixed Media’s Denny Orsinger on using social media to market billboards. Robert Wallace, Southeastern Outdoor I can only talk to so many people per day on a phone. So I use social media to talk to the masses… not only […]
New York, May 5, 2021 – Artifex (www.artifex.art), a new digital art project celebrating pioneering creatives, today announced its “NYC NFT Takeover” scheduled for Thursday, May 6, 2021. A preview of art NFTs by 23 artists and curated by Artifex, will be displayed on OUTFRONT Media billboards in Times Square […]
