From Jennifer Sloane, Sloane Law Office As I work on closing another purchase agreement for a client, where it was discovered in due diligence that the seller failed to pay applicable sales taxes during its ownership of the assets, I am compelled to write this article in an effort to […]
Persistence is the key to selling out-of-home. But relevance is important as well, because persistence without relevance is annoyance. We’ve lost sight of relevance through all of the mass sales training and all the initiatives that come down from corporate. In my office we would have to take an actual […]
A reader asks what % of uncollected receivables is normal for an out of home company. Bad debts (e.g. an uncollectible account receivable) should be minimal at your out of home company because you can require payment within 30 days or you’ll take an ad down. You can also require […]
Many companies are striving to go environmentally-friendly with their products, services, and operations. Liquid I.V., as well as many other organizations, are taking it step further by advertising on eco-friendly channels. Liquid I.V. recently promoted their premium hydration products through their advertising partners, AdQuick.com and Skies Above Media. They chose […]
Company: Nick Signs Markets: Minnesota Address: 3735 Hwy 73, Hibbing, MN 55746 Email: nick@nicksigns.com Phone: 218-263-3044 Nick signs operates a billboard plant in North Central Minnesota. In addition the company provides business signs, wraps and logo design. The company is over 20 years old. Here’s a nice promo video for the […]
From the end of the great recession to the onset of covid out of home was a GDP business. It rose in line with the US economy. US out of home revenues grew 3.89% from 2010 to 2019 versus growth of 4.0% for the Nominal US Gross Domestic Product. A […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Newman Signs Markets: North Dakota Address: 1606 6th Ave SW, Jamestown, ND 58401 Phone: 1-701-252-1970 Newmans signs was founded by Harold Newman in 1956 to pay for college tuition. The company operates sign business along with a bulletin, digital billboard and poster plant in North Dakota. The company’s main office […]
LAS VEGAS (Aug. 25, 2022) – Spotlight Outdoor Ads, an enterprising leader in the outdoor advertising and out-of-home (OOH) advertising industries, announced a partnership with North America’s largest licensed sports retailer, LIDS to showcase the first and only digital screen to consistently and actively play 3D content on the iconic […]
Sometimes corporate landlords or railroads hire out of home companies to act as their agent to manage out of home leases. It will be expensive for you if you use an agent’s position to advantage your company. That’s the lesson of Craig Outdoor, Midwest Outdoor and Patriot Outdoor v Viacom […]
