Author: billboardinsider

OUTFRONT and Times Square Alliance Team for Family Campaign

  (Times Square, N.Y. – September 7, 2022) The Times Square Alliance and OUTFRONT Media Inc. (NYSE: OUT) reveal a new campaign titled Times Square is for Families to welcome both local and visiting families to the Crossroads of the World. Launching as summer ends and many children are returning […]

Dr. Rick Wilson on Attribution and What Advertisers Should Do in a Recession

Today’s podcast guest is Dr. Rick Wilson, Associate Professor at Texas State University San Marcos, has written extensively about the impact and effectiveness of out of home advertising. Here are some highlights. How did you get involved in studying out of home advertising? The short answer is that my dissertation […]

Who’s Paying What Out of Home Dividends?

Lamar Advertising declared a quarterly dividend of $1.20 per Class A and Class B share payable on September 30, 2022.  Works out of a 5.2% yield on the company’s current stock price of $92.98.  Here’s Lamar’s quarterly dividend for the past year.  The yield is the annualized dividend divided by […]

DPAA Global Summit Speakers Announced

NEW YORK – September 6, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today initial speakers for its Global Summit, to be held on October 11 at Pier 60 (Chelsea Piers) in New York […]

Company of the Day: Ohio Outdoor

Company:  Ohio Outdoor Markets:  Ohio Email: Ben@ohio-outdoor.com Phone: 330-464-8539 Ohio Outdoor operates a plant of 22 static and digital billboards in Ohio.  In addition to operating an out of home plant the company assists others with constructing and managing static and digital billboards.    Billboard Insider talked with Ben Harbaugh, the firm’s […]

Matt Schulze on Converting a Structure from Static to Digital

A reader asks “how much will it cost to convert an existing steel monopole two sided 14 x 48 static billboard to digital?”  Billboard Insider asked Selective Structures Matt Schulze to comment and he said this: I’ve seen the costs to convert vary from $5,000 to $50,000.  It depends.  Is […]

Dynamic Outdoor Media Acquires Kassis Outdoor Advertising in Eastern New Mexico

Ty and Shanna Jones at Dynamic Outdoor are over 170 faces with the addition of an Eastern New Mexico billboard to their existing west Texas billboards and bus benches.  Here’s the press release. September 1st, 2022 Hobbs, NM – Dynamic Outdoor Media announced today the acquisition of all of Kassis […]

Primary Media Acquires DTO Advertising in East Texas

August 31, 2022. Dallas, TX – DTO Advertising (“DTO”) announced today the sale of its out of home advertising displays and easements in East Texas to Primary Media Outdoor Advertising (“Primary”). DTO is a leading operator of traditional out of home displays in East Texas, serving markets including Jacksonville, Palestine, […]

Lamar Transit Expands in Chico

Baton Rouge, LA – September 1, 2022 – Lamar Advertising Company (Nasdaq: LAMR) today announced that Butte Regional Transit (B-Line Transit), a Lamar transit advertising partner in Chico, CA, will now permit brands to advertise on all sides of its transit buses and will add streetside and curbside advertising products […]

Company of the Day: North Jersey Advertising

Company: North Jersey Advertising, LLC. Markets: New Jersey Address: 22 Howard Blv. (202), Mt Arlington, NJ. 07856 Email: Phone: 1-800-473-3033 North Jersey Advertising operates a 7 face digital billboard plant in the following New Jersey communities: Lake Hopatcong Frankford Belleville   [wpforms id=”9787″] Paid Advertisement