Company: : North Star Media Partners Headquarters: 6287 West Shadow Lake Drive, Lino Lakes, MN Markets: Twin Cities Metro, Minnesota Phone: 920-891-5496 Email: Chuck@NorthStarMediaPartners.com North Star Media partners operates a Billboard plant with 14 digital billboard faces in the north Twin Cities metro area. Billboard Insider talked with Chuck Bolkcom the […]
Author: billboardinsider
How Many OOH Sales Reps Should Your Company Have?
A Special “Thank you” to all who offered their insights into Monday’s Billboard Insider Account Executive Metrics Poll. The poll asked two of the biggest questions out of home operators have regarding the size of their sales teams. The overall answer requires much broader consideration. How many OOH sales reps […]
ArtPop Schedules Upcycled Fashion Show Sept 6th
ArtPop Street Gallery has announced the return of its annual Upcycled Fashion Show and Fundraiser, scheduled for Saturday, September 6, 2025, at Blume Studios. Now in its fifth year, the event will feature 15 commissioned fashion designers each unveiling bold, one-of-a-kind runway pieces crafted from retired ArtPop billboard vinyls. At the heart of […]
OUTFRONT to Shed 120 Employees or 6% of Workforce
On June 23, 2025, OUTFRONT Media Inc. (the “Company”) announced a restructuring and reduction in force plan (the “Plan”) intended to achieve the Company’s strategic goals of increasing sales demand, enhancing customer experience, optimizing internal cost efficiencies, and realigning its organization. The Plan provides for a reduction of the Company’s […]
Geopath’s Hennessy Retires
Geopath EVP Member Services Larry Hennessy is retiring in June after a 49 year career. Here’s the announcement. After almost five decades with Geopath, EVP Member Services Larry Hennessy will be retiring at the end of June. Larry’s 49-year career brought him through multiple iterations of the Traffic Audit Bureau […]
Company of the Day: Book Your Billboard
Company: Book Your Billboard Markets: South Dakota Address: 2004 N Westport Ave, Sioux Falls, South Dakota 57107 Email: doug@bookyourbillboard.com Phone: 605-799-6977 Book Your Billboard operates 45 billboard structures in South Dakota. The company uses Daktronics digital billboards. The company was the subject of a Sioux Falls Business article in 2019 and a Daktronics profile in August 2020. […]
Readers Poll on Out of Home Account Executive Metrics
Here are the results of the Billboard Insider/OOHSalesFaster poll on a reasonable annual sales goal and number of accounts for an out of home local account executive. Billboard Insider readers think a reasonable sales book for an out of home executive is $500,000 to $2 million. We expect that those […]
People are Driving More and Taking More Transit Trips
Good news for roadside and transit billboard plants. People are driving more miles and taking more transit trips. More Road Miles Travelled Here are the results of the FHWA Traffic Volume Trends report for April 2025. Travel on all roads and streets increased by 1.5% for April 2025 as compared […]
Out of Home Account Executive Metrics
A Billboard Insider reader asks: My chief revenue officer and I were having a discussion this morning about if we need to add another AE. How is the ratio of faces to AE an indicator? Is it revenue per AE? That got me thinking if there was an industry rule […]
Vector Names Sheri Ham EVP National Sales
New York, NY – June 23, 2025 – Vector Media is proud to announce the appointment of Sheri Ham as Executive Vice President of National Sales. Sheri brings a deep background in national and programmatic advertising strategy, most recently serving as SVP of National and Programmatic Sales at Intersection. Her […]