Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
One of the most influential people in my sales career was Chris Lytle, a trainer/educator/mentor (InstantSalesTraining.com). Chris is a world class resource who primarily serves the radio industry. He has always given me remarkable insights, strategies, and ideas on how to sell more faster. I was unbelievably honored to be […]
By Ken Altena, Partner, Billboard Loans LLC. I track the Federal Reserve Senior Loan Officer Survey on Bank Lending Practices to determine if credit is tight or loose. Banks have been tightening their lending standards for small firms (revenue less than $50 million) for four consecutive quarters due to recession […]
Philip Thomas, formerly Co-CEO of JCDecaux UK, has joined OOH Capital, the global Out of Home advisory company and consultancy. Philip joined JCDecaux in 2002 initially as the UK’s CFO and then became Co-CEO. Over this period, he oversaw several key strategic acquisitions and their subsequent operational integration, and was […]
Company of the Day: Unisign Corporation Markets: Kentucky. Address: 1392 Watergap Rd, Prestonsburg, KY. 41653 Email: unisigncorp@live.com Phone: 606-874-6777 Unisign is a locally owned Eastern Kentucky company which has been in business for over 50 years. The company operates a billboard plant in addition to a commercial sign and awnings […]
Today out of home leasing and development expert Andy Goodman reviews and comments on a rent section in an out of home lease. Rent: Rent shall commence on the later of completion of the Structure or commencement of the term and shall be the amount of $_________________ payable __________________________________. This rent […]
Out for a stroll, the paparazzi lurk. What’s the story you wish to tell? The shutters click, and the moment over-captured. Once published people will see the elegant and divine, the one-way sign, the muted denizens, the spectacular reds, and of course the message. The message on the wall is […]
By Mark Boidman, Media Group Head, Solomon Partners As you may know, I am 16-year cancer survivor. In 2020, with help from riders and sponsors, the Solomon Partners team participated in Cycle for Survival and raised over $80,000 for cancer research. My team and I are raising money for rare […]
Last month Trailhead Media purchased 18 total billboard faces including 12 digital billboard faces from Billboards for Education, a Tennessee out of home operator owned by Matt Richman. The acquisitions gives Trailhead approximately 3,306 total faces including 236 digital faces. Billboard Insider talked to Trailhead CEO Randy Otto about the […]
Bethlehem, PA – 2/9/23 – This month Adams Outdoor Advertising, a leading Out-Of-Home (OOH) provider in Eastern, PA, is working with local animal shelters to help pets find forever homes by displaying their image on digital billboards. “This campaign is a great opportunity for us at Adams to use our […]
