Company: Universal Media Markets: Nationwide Address: PO Box 68, Heber City, UT 84032 Phone: 866-950-3331 Universal Media specializes in place based advertising in shopping malls. The company’s owners have over 35 years combined experience in out of home advertising. Billboard Insider talked with Todd Cohen the company’s Co-Founder and CEO. Universal Media has a […]
Charlie Mizer recently joined Sandler Chattanooga to assist the company with the growth of the Outdoor Sales Mastery class. The program has grown to include nearly 50 outdoor companies and their sales teams from all over the country. In order to serve those clients and continue to be responsive to […]
The stars are aligned,” World Out of Home Organization President Tom Goddard told delegates at WOO’s inaugural MENA Forum (Middle East and North Africa) in Dubai this week. “Why, in a world so unsettled with a war in Europe, an energy crisis, climate change concerns, political instability and economic headwinds […]
Hoya Capital published a decent out of home review titled Billboard Reits: We’re Paying Attention (Lamar Vs Outfront). Forward a copy to your banker. The article explains how out of home works and summarizes industry strengths (e.g. regulatory barriers to entry, digital billboard upside, attractive CPM versus other media, low […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
One of the most influential people in my sales career was Chris Lytle, a trainer/educator/mentor (InstantSalesTraining.com). Chris is a world class resource who primarily serves the radio industry. He has always given me remarkable insights, strategies, and ideas on how to sell more faster. I was unbelievably honored to be […]
By Ken Altena, Partner, Billboard Loans LLC. I track the Federal Reserve Senior Loan Officer Survey on Bank Lending Practices to determine if credit is tight or loose. Banks have been tightening their lending standards for small firms (revenue less than $50 million) for four consecutive quarters due to recession […]
Philip Thomas, formerly Co-CEO of JCDecaux UK, has joined OOH Capital, the global Out of Home advisory company and consultancy. Philip joined JCDecaux in 2002 initially as the UK’s CFO and then became Co-CEO. Over this period, he oversaw several key strategic acquisitions and their subsequent operational integration, and was […]
Company of the Day: Unisign Corporation Markets: Kentucky. Address: 1392 Watergap Rd, Prestonsburg, KY. 41653 Email: unisigncorp@live.com Phone: 606-874-6777 Unisign is a locally owned Eastern Kentucky company which has been in business for over 50 years. The company operates a billboard plant in addition to a commercial sign and awnings […]
Today out of home leasing and development expert Andy Goodman reviews and comments on a rent section in an out of home lease. Rent: Rent shall commence on the later of completion of the Structure or commencement of the term and shall be the amount of $_________________ payable __________________________________. This rent […]
