Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Vital Outdoor Advertising Market: Oklahoma Address: PO Box 2615, Edmond OK 73083 Phone: 405-844-7446 Vital Outdoor Advertising operates 50 billboard faces including 10 digital billboard faces in Oklahoma City. The firm is privately held and was founded in March 1996. Shannon Booher is President and CFO. Justin Booher is VP of Business Development […]
Today out of home leasing and development expert Andy Goodman comments on the standard cancellation language in many out of home leases. We’ve presented the language below. Andy’s comments are in italics. Cancellation: If, in Lessee’s sole opinion: a) the view of the advertising copy on any Structure becomes obstructed; b) […]
Moorgate Capital Partners has prepared a summary of out of home leverage and cost of debt trends thru December 2022. The cost of out of home debt has risen by 100-200 basis points over the last year due to Federal Reserve interest rate increases. Lamar has the lowest weighted average […]
Some photos are all about scarcity. They capture a fleeting or rare moment that can’t be reproduced or experienced again. These photos help bring out an emotion or feeling, allowing us to remember a moment that has already passed. FotoFetch is all about capturing the moments of now. These go […]
Company: View Chicago Markets: Chicago Address: 430 West Erie St, suite 510, Chicago, IL. 60654 Email: team@vcoutdoor.com Phone: 312-533-2230 View Chicago operates a network of hotspots, wildpostings, wallscapes, bus wraps and street furniture across 40 neighborhoods in Chicago. The company was started in 2009. Charlie Megan and Graydon Meagan are […]
Yesterday I ran two answers to the question “What is the biggest objection to selling billboard ads and how to overcome it.” One answer was generated by me and one answer was generated by ChatbotGPT. Two-thirds of Billboard Insider’s readers correctly guessed that Answer A was mine. Questions or comments. […]
I was curious to face off against ChatGPT’s artificial intelligence to see if, in fact, a billboard sales consultant can be replaced by an algorithm. I asked ChatGPT: “What is the biggest objection to selling billboard ads and how do you overcome it?” Here are two answers, one written by […]
Baton Rouge, LA – March 7, 2023 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it has selected Make-A-Wish as its In-Kind Partner for 2023. Throughout the upcoming year, Lamar will donate more than a million dollars in Digital Out of Home media […]
Company: View Outdoor Markets: Indiana, Illinois Address: 9800 Connecticut Drive, Crown Point, IN. 46307 Phone: 219-757-3709 View Outdoor operates a billboard plant with over 585 billboard faces in Florida, Chicago and Wisconsin. The company was founded by Dean White in 2004. Pete Schroeder is President. Rob Hoobler is VP of the […]
