Author: billboardinsider

Company of the Day: Big Sky Media

Company: Big Sky Media Markets: Western Canada Address: 57 Princeton Crescent, St Albert, AB. T8N 4TN Email: ken@bigskymedia.ca Phone: 780-438-4112 Big Sky Media has 17 Alberta locations, 6 Britich Columbia locations, 2 Saskatchewan locations and 3 Manitoba locations for a total of 28 digital displays.  Ken Rochat is the company’s […]

Thomas Young Jr, RIP

SALT LAKE CITY (July 2023) – YESCO, the 103-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the passing of board chairman Thomas Young Jr. on June 30, 2023. “It is with a heavy heart we announce the passing of my father and YESCO board chairman Thomas […]

Company of the Day: Astral/Bell Media

Company: Astral, a division of Bell Media Markets: Canada Address: 299 Queen St West, Toronto, ON  M5V 2Z5, CA Astral, a division of Bell Media, is a leader among Canada’s out-of-home advertising companies with more than 45,000 faces strategically located across the country. Astral offers six product lines: outdoor advertising, […]

Leslie Morris on the Best Time to Check Digital Billboards

Today out of home digital billboard manager Leslie Morris of Skydragon Designs talks about the best time to check your digital billboards. What’s the best time to check a digital billboard?   We look at each sign (via camera) twice a day.   We try to do it before rush hour in the […]

How to Protect Your Out of Home Company from Scams – 2023

Social media makes it easy for someone to pretend to be something they’re not.  There’s enough info on your linked in, facebook and twitter profile for someone to try to email people at your out of home company pretending to be you.  Artificial intelligence and bots make it even easier […]

Blip Revenue Grows 3X After Two Years

Orem, Utah; July 5, 2023 – Have you wondered how a Blip-enabled digital billboard’s revenue grows over time? Blip Billboards, the country’s largest self-serve out-of-home marketplace, released proprietary revenue data, revealing the average revenue growth rate across hundreds of digital billboards after one, three, six, 12 and 24 months. The […]

Ocean Outdoor Introduces 30 Second Ads

London, UK: Ocean Outdoor is rolling out a new super-premium cinematic out of home package giving agencies and advertisers the opportunity to deliver long form creative on digital out of home (DOOH) across the UK. Headliner accommodates 30 second domination spots across 14 large format landscape screens in 10 cities, […]

Clear Channel Outperforms Market During Second Quarter 2023

Clear Channel outperformed the stock market for the second quarter of 2023 while Lamar and OUTFRONT lagged the market. Stock performance for Lamar (green), OUTFRONT (purple), Clear Channel Outdoor (blue) and the S&P 500 (black) for the 3 months ended June 30, 2023   Clear Channel Outdoor increased 14.2% during […]

Company of the day: Bench Ad

Company:  Bench Ad Markets: California Headquarters: 3116 Deering Avenue, Canoga Park, CA  91304 Phone: 800-234-546 Bench Ads operates a bus bench transit advertising plant with 18,000 benches in Los Angeles, Sacramento and San Diego.  The company has been in business for over 50 years. To receive a free morning newsletter with […]

Rothefelder on Texas HB 2127 and billboards

Check out the following article that appeared in today’s edition of the New York Times. The NYT report on the “Texas Death Star Bill” is HB 2127, the new Texas law that preempts municipal ordinances that are “inconsistent” with Texas statutes. This was one of the two new pieces of […]