SignValue has prepared the following analysis of Lamar Advertising’s 4Q 2022 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and […]
In two weeks I will be attending the OAAA show March 27-29 in Nashville. Here are some of the events I’m looking forward to. My focus is out of home finance and operations but there are lots of great marketing events. Tuesday March 28 8:45 am. Main Stage. Anna Bager’s […]
Billboards for Education founder Matt Richman is running a series about starting, running and selling an out of home company. Today he talks about how to find and lease good locations. How did you find locations? I asked a lot of questions from people who had been in the industry. I […]
Birmingham, AL — StreetMetrics, a leading measurement and insights company in out-of-home (OOH) advertising, announced their partnership with Kre8 Media, the largest operator of mobile billboards in the Las Vegas market. “Kre8’s Media’s mobile billboards drive strong performance on the Las Vegas strip for some of the most well-known […]
Company: Viscom Outdoor Markets: California Headquarters: 11199 Shadow Court, Auburn CA 95602 Phone: 877-484-7266 Email: dave@viscomoutdoor.com Viscom Outdoor was founded in 1974. The company operates a billboard plant with 194 faces in Northern California. Insider talked with Owner Bob Townsend and Manager Dave Moran. Bob you’ve got a great story about how you entered […]
Four things about OUTFRONT media which Billboard Insider learned from reading OUTFRONT’s 2022 annual report and k1. Lots of non-conforming billboards “We estimate that approximately 75% of our billboard structures in the U.S. are “legal nonconforming” billboards, meaning they were legally constructed under laws in effect at the time they […]
Accelerate Investment Partners has entered the ranks of the billboard lease aggregators. Billboard Insider talked with Scott Furcolow the firm’s SVP, Billboards. Prior to joining Accelerate Furcolow was a regional manager for Fairway Outdoor. Tell us about Accelerate. Accelerate Investment Partners acquires, owns and manages investments in real property interests […]
The World Out of Home Organization has signed up seven new members; three from Europe, two from the Middle East and one each from Africa and South America. Four of them are national media owners, one is a national OOH association, one a national media agency, and one an OOH […]
Silicon Valley Bank failed over the weekend. Silicon Valley bank was the 16th largest bank in the US. It specialized in banking startup tech companies. In the 90’s Silicon Valley Bank funded media companies including out of home but exited the sector. The failure of Silicon Valley could be a […]
One of Billboard Insider’s friends toured a facility which makes tiny houses. The facility uses old billboard vinyl as a dropcloths under the houses. The vinyls cost $10 each online. Great to see another way to recycle out of home vinyl. Rareform makes totes, duffles, wallets and bags out of […]
