Los Angeles, CA (July 20, 2023) – Accretive Media, an out-of-home data and technology company, today announced that it is now a member of the Network Advertising Initiative (NAI), the leading non-profit self-regulatory body focused on technology providers in the online advertising ecosystem. Membership requires adherence to the NAI Code […]
Author: billboardinsider
Generation Wild and Sukle Debut Denver Billboards
(Denver, Colo.) – July 19, 2023 – Generation Wild, Colorado’s leader in the youth-and-outdoors movement created by Great Outdoors Colorado (GOCO), along with Sukle Advertising & Design, an independent creative agency based in Denver, have created eye-catching billboards across the Denver-metro area as a part of GOCO’s ‘Share This Wonder-Full World’ campaign. Sukle has designed billboards that integrate natural elements to […]
Take a billboard down when your lease expires or else it’s not yours.
Take a billboard down when a lease expires or else the structure may be the landlord’s. That’s the lesson of Denny Weikhorst Equipment vs Tri State Outdoor. Here are the facts. In July 1985 Western Outdoor Advertising signed a lease agreement with Roy Smith to erect a 14 by 48 […]
OAAA Media Plan Awards Entries Open
Submit your stellar work! The 2023 Media Plan Awards’ call for entries officially opens today and we’re on the lookout for standout work that proves why OOH is a powerful platform that delivers efficiently and effectively. The most successful OOH campaigns go beyond the status quo; they require compelling creative, […]
Company of the Day: Burkett Outdoor Advertising
Company: Burkett Outdoor AdvertisingMarkets: Texas, New Mexico Address: PO Box 50372, Amarillo, TX. 79159 Email: Randy@BurkettOutdoor.com Phone: 806-358-9226 Burkett Outdoor Advertising is a family owned limited partnership which operates a billboard plant in Texas and New Mexico. Randy Burkett is the company’s founder and owner. Billboards run in the family’s blood. Randy’s son Beau Burkett […]
Kayak Runs Digital Billboard Campaign
Shoes on or off? Full recline or no recline? These are all questions we’ve asked ourselves when flying and likely have strong opinions about yet aren’t quite sure what is considered socially acceptable versus outright rude. This summer KAYAK, the world’s leading travel search engine, is here to help set the […]
Mobilytics Announces New Measurement and Retargeting Capabilities
Mobilytics, a leading measurement and analytics provider for the out-of-home (OOH) advertising industry, has announced new real-time measurement and retargeting capabilities. This new full-stack solution for all OOH media types will provide opportunity to see, opportunity to contact, visually adjusted contacts, and dwell times under the Out of Home Advertising […]
What’s Important Now…Hot 4Q Advertiser categories
Fourth quarter total ad spend is 23% greater, on average, than the rest of the year. It’s a make-or-break time. Right now advertisers are tweaking their ad plans and sales strategies, evaluating whether or not they’ll meet their 2023 goals. It can be a “catch-up” time for your prospects and […]
Rate This Ad by Wes Frick
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company of the Day: Billboard Outdoor Advertising
Company of the Day: Billboard Outdoor Advertising Markets: Oklahoma Headquarters: 2305 Leo Sun St #100, Shawnee, OK 74804 Phone: 405-273-9009 Billboard Outdoor Advertising operates a billboard plant with 56 faces in Shawnee/McCloud, Chandler and Clinton, El Reno and Kingfisher, Oklahoma. the plant is The company is owned by Billboard 4 U, […]
























