The continued expansion of digital out of home (DOOH) may have surprised those not keeping an eye on the industry. However, for those at its heart, the ever-growing proportion of ad budget heading towards the channel, with US spending in DOOH surging by 36.9% in 2022, reflects the valuable benefits […]
SignValue has prepared the following analysis of Clear Channel Outdoor’s 4Q 2022 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
London and Toronto – MARCH 20, 2023 – Talon, the global independent Out of Home (OOH) media agency, today announced that it has acquired Novus Media Canada Corp, a leading specialized media agency, to further bolster its global presence and accelerate growth in the Canadian market. Under the ownership of […]
Company: Waverly Media Market: Florida Headquarters: 4188 Dairy Ct, Suite D, Port Orange, Florida 32127 Phone: 386-322-3600 Waverly Media is a 20 year old company which operates a bus bench advertising business in Pasco County, Florida with coverage in: Deltona Deland Edgewater Holly Hill Port Orange To receive a free […]
SignValue has prepared the following analysis of OUTFRONT Media’s 4Q 2022 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell […]
When you are persuading your customers to buy more advertising, one thing that works well is glamour shots of past campaigns. Not every location is glamorous like Times Square, but that hardly defines the type of glamour the shot you have might produce in the hearts and minds of your […]
Company: Vision Outdoor Markets: Baltimore, Maryland Address: 1340 Smith Avenue, Suite 200, Baltimore, MD. 21209 Email: info@visionoutdoor.com Phone: 410-779-1223 Vision Outdoor is the Mid-Atlantic’s only independent digital billboard operator with seven (7) faces including one static board in the Baltimore metropolitan area along interstates I-95, I-395 and I-83. Chris Ziolkowski, the Director of Sales, has […]
SignValue has prepared the following analysis of Lamar Advertising’s 4Q 2022 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and […]
In two weeks I will be attending the OAAA show March 27-29 in Nashville. Here are some of the events I’m looking forward to. My focus is out of home finance and operations but there are lots of great marketing events. Tuesday March 28 8:45 am. Main Stage. Anna Bager’s […]
