Author: billboardinsider

do it outdoors Adds Two New Sales Executives

March 22, 2023 The nation’s largest mobile billboard company, do it outdoors, has added Anna Hehir and Lisa Clarkson as National Account Executives. Anna will be based out of New York City, connecting with brands and agencies to share do it outdoors’ dynamic out-of-home media offering. “I’m excited to join […]

Zone Pro Launches Linear OOH Solution

Park City, UT, (March 23, 2023) – ZonePro, a national provider of productivity and security solutions for big box retailers and industrial brands, announced the launch of their Linear Communications static signage solution. Developed to provide incremental out of home advertising facings, Linear Communications delivers from 24 to 36 square […]

Company of the Day: The Westfield Network

Company:  The Westfield Network Markets:  Nationwide Address: 2049 Century Park E, Fl 41, Los Angeles, CA 90067 Email:  usbvcenterleads@urw.com The Westfield Media and Experiential  team manages out of home at Westfield’s US retail, shopping and office properties.  Billboard Insider talked with Loren Miller, SVP US Media and Strategic Partnerships, Unibail-Rodamco-Westfield to learn more. How did Westfield get into […]

Rothfelder on Government Improvements Obstructing the View of A Sign

A Billboard Insider reader asks: We installed a digital billboard.  The traffic travels east and west in front of the digital billboard on a freeway. Two buildings were constructed along the freeway.  The city required the building owners to plant a greenbelt of trees which will block our digital.   Is there […]

Veale Outdoor Adds Stephen Smith as Sales Manager

Veale Outdoor welcomes Stephen Smith as Sales Manager.  Born and raised in Northern California he has been fortunate enough to have traveled the world for many business opportunities. From Packaging shows in Hong Kong to technology fairs in Shanghai, Manufacturing Tours in Shenzhen, Canton Fair in Guangzhou, Art Basel Miami […]

Goodman on indemnification, condemnation and assignment clauses in leases.

Out of home leasing and development expert Andy Goodman comments on the indemnification and assignment clauses in a standard out of home lease.  Andy’s comments are in italics. Indemnification:  Lessee shall indemnify and hold Lessor harmless from all injuries to the Property or third person caused by Lessee, Lessee’s employees, agents, […]

Vistar Media and Broadsign Partner to Streamline Programmatic DOOH

NEW YORK – March 21, 2023 – Leading out-of-home (OOH) advertising technology developers Vistar Media and Broadsign today announced a mutual integration to their respective mediation layers. Enabling an open, fair play auction regardless of which firm’s mediation layer is used, the collaboration lowers the operational burden for media owners […]

Company of the Day: Wagner Outdoor

Company: Wagner Outdoor Advertising Market: Pennsylvania Headquarters: 985 Towne Square Drive, Suite 200, Greensburg, PA  15601. Phone: 724-838-0260 101 Email: bonnie@revest.properties Wagner Outdoor Advertising is a privately held company which operates a billboard company with over 30 faces in Pennsylvania including 2 digital faces.  Wagner Outdoor Advertising is affiliated with Revest Properties, Northpointe Development Group, […]

Current Trends in the Out of Home Industry

By Chris Stark and Craig Berry, Stark Capital Solutions For more than 20 years, Stark Capital has had the unique opportunity to be involved in both the financing and M&A segments of the billboard industry. We frequently talk with operators country-wide about their businesses, which gives us a unique perspective […]

Ever put off prospecting…and faced an income crisis as a result?

By now it’s not news to anyone that the markets have been volatile…if not a bit scary this week in particular. Who really knows what the 2nd, 3rd, and 4th quarters will bring in the way of an economy…Anemic? Strong? Recessionary? I for one am very bullish on out-of-home in 2023 no matter the […]