The Association for National Advertisers (“ANA”) has published a June 2023 study on Programmatic Ad Fraud The study finds that 15% of total online ad spending and 21% of online ad impressions are fraudulent. Money is being diverted to low quality made for advertising websites which generate traffic from clickbait […]
Here’s Billboard Insider’s list of who makes what at the public out of home companies. We computed the list based on total compensation in each company’s 2022 14A proxy statement. Three observations: Everyone except Reilly and Wells is down All the execs except Sean Reilly and Scott Wells had pay […]
Watchfire account manager Jim Schultheis said this in response to our post yesterday on giving gifts to out of home clients or prospects or landlords: Several of Watchfire’s customers occasionally barter a product or service in exchange for time on their billboard. For example, if their rate card is $1,000, […]
Company: Azalea Outdoor Advertising Markets: Georgia, South Carolina. Headquarters: 699 Broad Street Suite 1000, Augusta, Georgia, 30901 Phone: 706-623-3470 Azalea Outdoor owns 187 faces in Georgia and South Carolina. The company is owned by the Morris family which originally purchased Naegele Outdoor in 1985 and rebranded it as Fairway Outdoor before […]
A Billboard Insider reader asks “What are the best colors to use for digital?” Out of Home Creative Founder and Chief Creative Officer Melody Roberts says this. Embrace color and have fun with yellows, blues, reds, purples, and pinks. These are some of my favorites, as well as blurred gradient […]
Gifts can create goodwill with out of home clients or prospects or landlords. Here are three tips for gifting wisely. Do business with people who do business with you One of Circle City Outdoor’s advertising clients is a family owned chocolate shop in Lebanon, Indiana. Our manager occasionally brings a […]
Today’s world is complex, filled with technology, conveniences, challenges, opportunities, and resources never thought of just a few short years ago. Technology has taken over our lives. You can make purchases and have them delivered to your door without ever leaving your couch. You can visit with relatives face to […]
Today out of home leasing and development expert Andy Goodman talks about when and how to stay in touch with out of home landlords. How often should you be in contact with a landlord? During the entitlement and permitting process, I will give the landlord an update on a monthly […]
The World Out of Home Organization has announced the individual; winners and creative awards for both Digital and Classic plus Technical innovation at its Global Congress in Lisbon, held on June 7-9. Technical innovation is chosen from a shortlist of three by Congress delegates. WOO has also announced the inaugural […]
Company: Arrowhead Outdoor Markets: Kansas Address: PO Box 1381 Pittsburg, KS. 66762 Email: lancesayler@yahoo.com Phone: 620-778-3010 Arrowhead Outdoor, LLC was founded in early 2011 by Lance Sayler. Lance has spent his entire career in media, mostly radio. He has owned and managed radio stations all over Kansas and Missouri and […]
