Author: billboardinsider

Guess Who’s Buying Lamar Stock?

Warren Buffet likes Lamar. Buffet’s company Berkshire Hathaway disclosed that it has taken a $142 million position in Lamar stock based on the August 2025 13F filing.  CNBC has picked up the story as well. This isn’t the first Buffet to invest in out of home.  Warren Buffet’s grandnephew Alex […]

Company of the Day: Coastal Outdoor

Company:  Coastal Outdoor Markets:  North Carolina, South Carolina. Address:  7421 N Kings Hwy, Myrtle Beach, SC. 29572 Phone: 843-692-2334 Coastal Outdoor operates a plant with 800 total faces, including 32 digital billboard faces in North and South Carolina including Myrtle Beach/Florence, Charleston and Wilmington.  The company was founded in 1996  Pudge […]

Sean Reilly on Integrating Acquisitions

On last week’s earnings call Lamar CEO Sean Reilly was asked about how Lamar integrates acquisitions and he said this: When it’s a fill-in the expense synergies happen extremely quickly…on a fill in deal we’re just buying billboard structures, billboard permits, advertising contracts and ground leases and we don’t need […]

Link Media Outdoor Revenues Flat in 2Q 2025

Link Media Outdoor, the out of home subsidiary of publicly-traded Boston Omaha, had flat revenues during 2Q 2025.  Here are the results of the Boston Omaha 2Q 2025 earnings release, sponsored and analyzed by SignValue. Revenues were flat at $11.4 million during the second quarter of 2025. Ground rent expense […]

Rothfelder on Stop Work Orders

A Billboard Insider reader recently asked the following about Stop Work Orders: What do you do when you are issued a “Stop Work Order” by the local zoning department? Do you stop building the billboard even though you have the approval to build? If so, what are the legal hoops […]

Terry Carmody on the National Out of Home Sales Market

Terry Carmody spoke about the OOH national sales market on this week’s IBO webinar.  Here’s a summary of what he said. Integration has about 15 people and we have many people on our team from the agency side. National is different from a local sale.  National buyers may not be able […]

AI and Out of Home – What Not To Do

A reader asked Billboard Insider to write more articles on how to use AI in out of home.  We’ll start with a case of what not to do.  Don’t use AI to try to buddy up to someone with whom you have no relationship… Billboard Insider guesses this person used […]

Company of the Day: Colorado West Outdoor

Company:  Colorado West Outdoor Advertising Market:  Grand Valley, Colorado Headquarters:  2475 Commerce Blvd. Grand Junction, CO  81505 Phone:  970-242-5248 Colorado West Outdoor Advertising is a third generation family-owned firm which owns over 127 billboard faces including 7 digital billboard faces as well as a bus bench and bus shelter advertising business in Grand Junction […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Lamar Revenue up 2.5% in 2Q 2025

“Solid, but not spectacular,” was how Lamar Advertising CEO Sean Reilly described the company’s 2Q 2025 financials.  Here are the results of the 2Q 2025 earnings release and conference call, sponsored and analyzed by SignValue. Net revenue increased 2.5% to $579 million.  Organic growth was 1.9% for billboards, 11.7% for […]