Author: billboardinsider

How to Scale an Out of Home Company

At last week’s IBO show Billboard Insider’s Dave Westburg moderated a Founders Journey Panel.  The panel included out of home execs from a small company (Charley McIntyre, Bullfrog Outdoor), a medium sized company (Steve Richards, Pacific Outdoor/Mile Hi Outdoor) and two larger companies (Bill Lodzinski, West Virginia Outdoor and John […]

Company of the Day: Daisy Outdoor

Company: Daisy Outdoor Advertising Markets:  South Carolina (Greenville, Spartanburg, Anderson) Address: PO Box 882, Gaffney, South Carolina. 29342 Email:  contact@daisyoutdoor.com Phone: 864-777-4467 Daisy Outdoor Advertising Co operates an out of home plant with 183 static faces and 1 digital face  in upstate South Carolina.  The company is an IBO Market Club affiliate.  Billboard Insider talked […]

Advice to Someone Who Wants to Put Up a Digital Billboard

At last week’s IBO show Billboard Insider’s Dave Westburg moderated a Founders Journey Panel.  The panel included out of home execs from a small company (Charley McIntyre, Bullfrog Outdoor), a medium sized company (Steve Richards, Pacific Outdoor/Mile Hi Outdoor) and two larger companies (Bill Lodzinski, West Virginia Outdoor and John […]

Pearl Media Adds Another Las Vegas Spectacular

October 11, 2023       (Montclair, New Jersey) Pearl Media is introducing its 2nd spectacular digital sign on the Las Vegas Strip in the last 5 months with ELV8 (“Elevate”). Sitting on top of the Waldorf Astoria, the sign was specifically designed to showcase full motion 3D anamorphic content as […]

Clear Channel Outdoor Reluctant to Sell US Assets

Clear Channel Outdoor Holdings CFO Brian Coleman and Clear Channel Outdoor Americas CFO David Sailer appeared at last week’s Deutsche Bank Leveraged Finance conference.  Some of their comments. A sale of France and Spain is in the works but there are hurdles We have started to get some traction in […]

All You Need to Know About Vinyl – Part 3

  Billboard Insider’s Dave Westburg moderated a panel  titled All You Need to Know About Vinyl at last week’s IBO show.  The panel included Robert Arnold of Associated Posters, Alex Job of OAI Visual Technologies and Cody Golliher of Circle Graphics.  Yesterday the panel discussed technology, sustainability and what to […]

Company of the Day: Dakota Outdoor

Company:  Dakota Outdoor Advertising Markets:  North Dakota, Montana, Wyoming Address:  100 W. Apache St, Farmington, New Mexico. 87401 Email: accounting@dakota-outdoor.com Phone: 701-354-7880 Dakota outdoor advertising operates static and digital billboards in 30 communities in North Dakota, Montana and Wyoming and Nevada.  The company uses Daktronics digital billboards.  Mike Bushendorf is the company’s National Sales Manager.  […]

Half of Billboard Insider Readers Pass Credit Card Charges on to Advertisers

Yesterday Billboard Insider asked readers if they pass credit card fees on to out of home advertisers who pay with a credit card.  52% of Billboard Insider readers say that they do.  41% of Billboard Insider readers don’t.  7% of Billboard Insider readers don’t take credit cards in payment of […]

All You Need to Know About Vinyl – Part 2

Billboard Insider’s Dave Westburg moderated a panel  titled All You Need to Know About Vinyl at last week’s IBO show.  The panel included Robert Arnold of Associated Posters, Alex Job of OAI Visual Technologies and Cody Golliher of Circle Graphics.  Yesterday the panelists discussed vinyl turnaround and vinyl life.  Today […]

Esther Raphael on Personalizing Out of Home Content and Ads

Yesterday, Intersection CMO Esther Raphael talked about how Intersection uses content to complement advertising in New York City.  Today, she talks about the importance of personalizing ads and content to provide relevant info to consumers. You experienced out of home personalization on a recent trip to Las Vegas? My husband […]