Branchburg, NJ (March XX, 2024) – Innovare Medical Media (Innovare) is thrilled to partner, for a second time in three years, with SAFE Project to educate people about the opioid epidemic, which is killing over 100,000 Americans every year. In this campaign, SAFE Project, a national nonprofit, is bringing awareness to […]
Company: Jonesboro Digital Markets: Arkansas Email: john@jonesborodigital.com Phone: 870-819-3234 Jonesboro Digital operates a three sided digital billboard in Arkansas. The structure is located at East Nettleton and Red Wolf Boulevard. The company is owned by a brother and sister team – John and Hilary Frankel. Hilary owns an advertising agency called Media Partners […]
Airports and Europe-North drove a good fourth quarter for Clear Channel Outdoor. Here are the results of the Clear Channel Outdoor 4Q 2024 earnings release, Clear Channel Outdoor 4Q 2024 Investor Deck and conference call. Revenue increased 12% to $632 million due to increases in airports and Europe-North. Airports revenue […]
HONG KONG, MONTREAL, CANADA – February 27, 2024 – Hivestack by Perion, the world’s leading programmatic digital out of home (DOOH) ad tech business today announced a partnership with Midland Realty to bring programmatic DOOH to real estate offices for the first time in North Asia. Midland Realty is a […]
Lamar CEO Sean Reilly introduced Lamar’s 4Q 23 earnings release with a familiar script: “Revenue growth accelerated as we moved through the fourth quarter, primarily because of strength in local sales. In addition, our team continued to do an outstanding job controlling expenses…” Here are the results from Lamar’s 4Q […]
A reader asks Billboard Insider how many flips a minute you should run on a digital billboard. There are three approaches: Six flips per minute. Run six 10 second flips per minute on your digital billboards. This is the Lamar approach. Sometimes less is more. It also might make sense […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: JPG Media Markets: Hawaii Address: 441 Cooke Street, Honolulu, Hawaii 96813 Email: jpg@JPGmedia.com Phone: 808-429-7220 JPG Media knows how to think outside the box. It has to because it operates an out of home plant in a state which outlaws billboards. The company is a member of the OAAA. Insider […]
On Wednesday’s OAAA 2024 Media Outlook webinar, Solomon Partners investment banker Mark Boidman and OAAA CEO Anna Bager had a wide ranging discussion on AI, Gen Z, measurement and trends favoring out of home. OAAA members can watch the webinar here. Near the end of the webinar, Boidman mentioned […]
Revenues up slightly, cashflow down slightly was how you could summarize the OUTFRONT 4Q 2023 press release, 4Q 2023 earnings presentation and conference call. Revenues increased by 1.3% in the fourth quarter of 2023. Billboard revenue increased 2.6%. Transit revenue declined 4%. Local revenue grew 4.5%. National revenue declined 3.1%. […]
