Author: billboardinsider

Lamar Runs Make-A-Wish Mural Designed by 12 Year Old

Baton Rouge, LA – February 29, 2024 – In commemoration of the company’s year-long pro bono partnership with Make-A-Wish, Lamar Advertising today announced that its Colossal Media division has allocated space on a wall display in the Williamsburg neighborhood of Brooklyn for the creation of a hand-painted mural designed by […]

Company of the Day: Kelley Outdoor

Company:  Kelley Outdoor Media Markets: Georgia Address: 2729 Nancy St, Columbus, GA Email: reggiekelley@kelleyoutdoormedia.com Phone: 706-593-8171 Kelley Outdoor Media operates a billboard plant in Georgia.  Reggie Kelley is the company’s founder.  The company was started in January 2015. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in […]

Lamar’s Vistar Media Investment Paying Dividends

In July 2021 Lamar purchased a 20% stake in programmatic out of home sales company Vistar Media for $30 million.   Lamar also has a seat on the Vistar Media board. The investment is accounted for using the equity method which means that Lamar recognizes 20% of Vistar Media net income […]

Daktronics Has Profitable 3Q FY 2024

Revenue declined, but Daktronics was profitable during the 3rd quarter of fiscal 2024 (3 months ended January 27, 2024).  Here are the results of the Daktronics 3Q FY 24 earnings release, Daktronics 3Q 24 earnings deck and investor call. Revenue declined 8% to $170 million although the company was up […]

Company of the Day: Joyce Outdoor

Company: Joyce Outdoor Advertising Markets: New Jersey, Chicago, Pennsylvania Headquarters: 800 James Avenue, Scranton, PA  18510 Phone: 570-871-0311 Email: info@joyceoutdoor.com Joyce Outdoor Advertising operates a plant which includes 33 total billboard and wall faces including 5 digital faces in New Jersey, Chicago and Pennsylvania.  In September 2019 the company developed a wallscape targeting the athletic facilities […]

JCDecaux on the Benefits of Airport Advertising

Paris, February 28th, 2024 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has unveiled today its latest international airport research called “First Class Advertising – The Enduring Magic of Airports”. This comprehensive study, carried out by Ipsos, provides an updated perspective on air passenger profiles, […]

Accretive Sees Out of Home Measurement Growth

Los Angeles, CA February 28, 2024 – Accretive, an out-of-home (OOH) data and technology company, today announced over 217% year-over-year (YoY) growth in its measurement business and the addition of over 100 new clients in 2023. As part of this momentum, Accretive launched a new brand identity and website to […]

Andy Goodman on What to do When You Receive a Condemnation Letter

In his last column out of home leasing and development expert Andy Goodman talked about billboard leasing trends.  Today Andy talks about what to do when you get a condemnation letter. What do you do when you get a condemnation letter? The first thing I would do is contact my […]

Billboard Insider Readers Have a Clear Preference on Digital Flips

80% of Billboard Insider’s readers run 8 flips a minute on their digital billboards.  Here are the results of Monday’s poll. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber […]

Departure Media Celebrates First Year at Kansas City Airport

Charleston, SC, February 27, 2024 – Airport advertising company Departure Media is marking the first anniversary of its advertising concession partnership with Kansas City International Airport, as the airport commemorates the first birthday of its new terminal later this month. In August 2022, a ten-year contract was awarded to Departure Media to manage the […]