Absen, the world’s leading LED display products and service supplier, today announced it has retained OOH Capital in a wide-ranging advisory role to boost its ambitious international development plans and provide support in other areas such as Sustainability, Marketing and Brand Strategy. The group, led by its Chairman Hansen Ding […]
A hurdle rate is the minimum acceptable return on new capital expenditures. It is the excess cashflow (EBITDA) on a new out of home capital project divided by the incremental cost of the out of home capital project. Two-thirds of Billboard Insider’s readers have a hurdle rate for new out […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company: DDI Media Markets: Alabama, Illinois, Indiana, Iowa, Kansas, Mississippi, Missouri, Tennessee Headquarters: 8315 Drury Industrial Parkway, St Louis, MO 63114 Phone: 314-423-5040 DDI Media operates a billboard plant with more than 1,400 faces concentrated in Illinois, Indiana, Missouri and Tennessee. Tim Drury is the Company’s President. Pat McLaughlin is SVP and General […]
Michael Galasso of Robbins Kelly Patterson and Tucker talked about regulatory and permit issues that the recent IBO show. Galasso practices out of home law in Ohio, Kentucky and Indiana. Here are some excerpts from his talk. Getting into out of home I did litigation work. I was assigned to Norton Outdoor […]
NEW YORK October 16, 2023 – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of three new members to its Board of Directors. Joining the Board for a three-year term are Tricia Barr, Media Director at Morgan & Morgan; Ali […]
NEW YORK, NY / October 16, 2023 – Captivate, a leading digital video network, is now partnered with Luxer One, a leader in modern package delivery services, to enhance digital screens on package management lockers across multifamily properties. This collaboration brings Captivate’s content experience to residents in upscale multifamily residences, […]
At the October 2023 IBO show Billboard Insider’s Dave Westburg moderated a Founders Journey Panel. The panel included out of home execs from a small company (Charley McIntyre – Bullfrog Outdoor), a medium sized company (Steve Richards – Pacific Outdoor/Mile Hi Outdoor) and two larger companies (Bill Lodzinski – West […]
BSquare Bulletin and Inside Indiana Business report that the Bloomington planning commission has shelved for the time being a proposal to amortize billboards in Bloomington. The decision to postpone a decision was due to concern over the financial cost of having to pay just compensation. Lamar’s attorney presented a Briefing […]
Company: Dangerfield Outdoor Markets: Georgia Headquarters: 245 University Avenue SW, Atlanta, GA 30315 Phone: 404-418-8417 Dangerfield Outdoor operates a billboard plant with 5 static faces and 1 digital face in Atlanta, Georgia. Two of the faces are 20 by 60, 2 of the faces are 19 by 48 and two of the faces are […]
