Earlier this year Arte Moreno, Ernie Garcia and Verde Investments were part of a group that purchased 7.3% of the stock of Clear Channel Outdoor. They are at it again. This week Garcia’s Verde Investments and Artie Moreno purchased 5.2% of OUTFRONT Media’s common stock. Billboard Insider Values the groups […]
Company: Digivision Markets: Louisiana Headquarters: 4830 Line Avenue, Suite 185, Shreveport, Louisiana, 71006 Email: bennett@digivisionbillboards.com Phone: 1-318-459-9020 Digivision operates digital billboards in Shreveport and Bossier City, Louisiana. The firm was founded by Bennett Rinaudo in 2017. The firm has fourteen digital billboards networked together with plans to build four more in […]
NJ.com reports that an anti-hamas billboard along Route 80 in New Jersey was taken down after more than 100 people complained. The billboard ad said “Oh, don’t be naive. Hamas would chop your head off too.” Would you run this copy on one of your signs. Take our poll below […]
New York & London (October 23, 2023) – Place Exchange, the leading supply-side platform (SSP) for programmatic Out of Home (OOH) media, today announced a new phase in its partnership with Clear Channel, which will enable direct programmatic buying of the media leader’s expansive digital out-of-home (DOOH) inventory that spans […]
We want to live forever, but we don’t. Some out of home execs who have died recently include Thomas Young, Mitchell Matson, Gene Wingate, Barry Cramer, and Don Davidson. What happens to your out of home company when you die? Here are seven ways to death proof your out of […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Drive By Signs Markets: South Dakota Address: Watertown, South Dakota Email: Drivebysigns@hotmail.com Phone: 605-880-5937 Drive-By-Signs has operated a billboard plant in Watertown, South Dakota for more than 30 years. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our […]
Two questions from Billboard Insider readers on our article suggesting that out of home projects should have a 15-25% hurdle rate. When you say an acceptable “hurdle rate” for OOH projects is 15% to 25%, does this mean that you should be able to have the project paid for in 6.5 […]
Company: Digital Outdoor Advertising Markets: Nationwide Address: 788 Shrewsbury Avenue, Tinton Falls, NJ 07724 Email: info@digitaloutdooradvertising.com Phone: 732-200-1288 Digital Outdoor Advertising is a women-owned business that represents a network of 220+ independent billboard operators across the country. Our network boasts over 25,000+ independently owned billboards comprising of 4,500 digital billboards, 16,000 […]
Clear Channel Outdoor has signed an agreement to sell its French out of home assets to Equinox Industries. Clear Channel Outdoor’s french business has 800 employees and annual revenues of $258 million equivalent in US dollars. The sale price is $76 million equivalent in US dollars including the $32 million […]
