Author: billboardinsider

OOH Companies can Win 2 Ways this Political Season

A reader asks, “Do you have any tips or best practices on how to get out in front of the political ad dollars…” Billboard Insider put the question out of home sale expert Kevin Gephart. WIN #1: Selling Political candidates and ballot issue referendum messaging. “All politics are local” is […]

Genlogs Sensors and Privacy

Last Friday Billboard insider wrote about Genlogs.io, a company which wants to rent space on billboards to install sensors which measure the real time flow of trucks.  Several readers wondered if there privacy issues associated with the product.  Billboard Insider asked  Genlogs.io CEO Ryan Joyce to address the issue. Ryan, exactly what information are […]

Company of the Day: Jackrabbit Outdoor

Company:  Jackrabbit Outdoor Markets:  Arkansas Address: Arkansas Email: info@jackrabbitoutdoor.com Phone: 501-868-2919 Jackrabbit Outdoor operates a billboard plant with 38 static faces and 1 digital billboard face in western Arkansas.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the […]

Earn cash by renting space on your billboard structures for a sensor

Want to earn an extra couple hundred dollars a month per billboard structure by putting a hardware sensor on the billboard?  Read on.  Genlogs.io is developing a nationwide network of sensors to track the real-time flow of trucks.  The network is designed to help fleet owners reduce the number of empty miles, enable freight […]

Company of the Day: J&B signs

Company: J&B Signs Market:  Illinois Headquarters: 105 West Chicago Ave, Chicago, IL  60654 Phone: 312-640-8181 Email: info@JandBsigns.com J&B signs operates a billboard plant with 21 faces around Chicago, Illinois.  The company was founded in 1981.  Bob Hoelterhoff is the company’s President.  Michael Hoelterhoff is project manager. To receive a free morning […]

3 Traits of Great Out of Home Sales Reps

Yesterday Jonathan Graviss reflected on 28 years working in out of home.  Today he identifies 3 traits of great out of home sales reps. What’s the key to effective out of home selling? Ten or twelve years ago, a group of my sales manager friends across several companies had a […]

Who is Artie the Octopus…and why is he in Vegas again?

Artie the Octopus is back! In an unexpected turn of events, the city of Las Vegas finds itself swept up in a wave of excitement and bewilderment as reports flood in about the peculiar sightings of this gargantuan cephalopod, back on the Las Vegas Strip. This mysterious, 3D-anamorphic creature, dubbed […]

Moving Out of Home Association Event March 13 in NYC

NEW YORK – February 7, 2024 – Moving Out of Home Association (MOOHA), the marketing and advocacy organization developed to increase the visibility and convey the excitement of the growing moving OOH advertising sector to the greater OOH and advertising industry was announced today. MOOHA, part of DPAA’s Collective will […]

Why You Need to Join the OAAA

Billboard Insider’s out of home affiliate Circle City Outdoor is small enough that every penny matters.  But each year we find room in our budget to renew our OAAA membership.  Here are four reasons why we spend the money each year. Access to experts. The OAAA staff are experts at assisting […]

Jonathan Graviss on 28 Years in Out of Home

Jonathan Graviss has worn multiple hats – installer, real estate manager, sales rep, sales manager, general manager – in a 28 year career in out of home.  Billboard Insider is running a series in which Jonathan reflects on what he’s learned.  Today Jonathan talks about getting into the business and […]