Author: billboardinsider

A Testament to the Importance and Love for One’s First Billboard

We all have those established restaurants in our community; the kind that have been around for as long as we can remember, the kind that have survived all the odds that are constantly working against them, the kind whose interior is plastered with old dollar store picture frames full of […]

Talon Appointed to Execute OOH Campaigns for Luxury Brands

New York, NY – February 20, 2024 – Talon, the global independent Out of Home (OOH) media company, and Out There 360, the Luxury Out of Home Independent Agency, announced today that they have formed a strategic North American partnership to develop and execute data-driven, creative, and measurable OOH campaigns for luxury advertisers. “OOH remains a strategically vital medium for brands operating in […]

When Billboards Become Destinations

GRAND RAPIDS, Mich. — Advertising and design agency, Extra Credit Projects (ECP) and client, Gerald R. Ford International Airport (GFIA) posted billboards all over Grand Rapids, Michigan—and encouraged the community to find all the destinations. In a strategic effort to promote the Airport’s 30+ nonstop destinations, GFIA launched The GRReat Billboard […]

Company of the Day: Jarman Outdoor

Company: Jarman Outdoor Advertising Markets: North Carolina Address: 283 Otis Miller Road, Beulaville, NC  28518 Email: contact@jarmanoutdoor.com Phone: 910-290-0447 Jarman Outdoor operates a billboard plant with 50 faces in North Carolina.  The company was started in 2002.  Insider talked with owner Chris Jarman who also is a co-owner of Trident Outdoor. Chris Jarman, Owner, Jarman […]

Jonathan Graviss on Managing Out of Home Leases

Last week out of home industry exec Jonathan Graviss talked about two out of home sales wins.  Today he talks about managing out of home real estate and what makes a good digital billboard location. What have you learned about managing out of home real estate? In my journey managing […]

Vehicle Miles Continue to Rise

People continue to drive more which bodes well for roadside bulletins and posters.  Here are the highlights from  the FHWA December 2023 Traffic Volume Trends. Vehicle miles travelled increased by 2.2% in December 2023 versus December 2022. During December 2023 traffic rose in all areas of the country except the […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]