Inflation matters for an out of home company. It tells you how fast you need to grow revenues to avoid going backwards and landlords incorporate inflation into their out of home rent expectations. In January Billboard Insider reported that inflation was 3.4% for 2023. The good news is that inflation […]
Company: Lake Billboard Markets: Ohio Address: 1285 N. Ridge Rd, Painesville, OH 44077 Email: brian.avsec@lakebillboard.com Phone: 440-290-9765 Lake Billboard operates two digital billboard faces on Route 2 just outside of Painesville, Ohio. Billboard Insider talked with Brian Avsec the company’s founder. Tells us about the company It’s just me, I […]
In response to Andy Goodman’s article on Abatement Clauses, we would just add that the CalTrans case is obviously not the only time (or state law to consider) when visibility issues and abatement can become an issue in billboard leases. There are several reasons to have a good abatement clause […]
Fueling a high-performing OOH sales team goes beyond booking prime locations and closing deals – it’s about cultivating a culture that propels your team to secure the most impactful placements and exceed campaign goals. A high-performing culture in the OOH industry is a blend of key elements: having the right […]
OAAA is announcing the addition of distinguished brand leaders, media decision-makers, and industry thought leaders to its esteemed lineup of speakers for the 2024 OOH Media Conference. Set to take place in less than six weeks in Carlsbad, California from April 29 – May 1, 2024, this event promises to […]
Fire Island, New York, March 13, 2024] Ballyhoo Media, the nation’s largest waterway advertiser, expands its out-of-home advertising footprint with Fire Island Ferries. This partnership with Fire Island Ferries, a third generation, family-owned and operated company, opens up advertising opportunities on 10 passenger ferries and 9 water taxis, with over […]
I received a call from a client who has billboards on a state highway in California. His concern and questions are in regard to a Cal Trans construction project that will close the entire section of freeway in front of his billboards for 6 months or longer. He wanted to […]
WASHINGTON, D.C. – MARCH 18, 2024 – Out of home (OOH) advertising revenue increased 2.1% in 2023 compared to the previous year, accounting for $8.7 billion in total spend, based on figures released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire […]
Company: Kentucky Outdoor Advertising Markets: Kentucky Address: 423 State Street, PO Box 917, Bowling Green, Kentucky. Phone: 270-842-6828 Kentucky Outdoor owns over 100 billboards in south central and western Kentucky. David Sears is President. Thomas Connelly is Vice President. Sears was named the 2017 small business person of the year by the Bowling Green Chamber of […]
Vehicle miles travelled declined by 0.8% in January 2024 to 247.1 billion miles according to the FHWA January 2024 Travel Trends. Billboard Insider thinks heavy January snowstorms had something to do with this because most of the decline was concentrated in the snowbound north-central and south-central states. On a trailing […]
