Company: Fluhman Outdoor Media Markets: West Texas, Southeastern New Mexico Headquarters: 505 South Arthur Street, Amarillo, TX 79102 Phone: 806-678-7778 Email: bruce@fluhmanoutdoor.net Fluhman Outdoor Media (FOM) began in the summer of 2013, and in just five years has grown to over 528 billboards in West Texas and Southeastern New Mexico. FOM offers high traffic […]
Author: billboardinsider
Raleigh Gets 15 IKE Smart City Kiosks
RALEIGH, NC. – Downtown Raleigh Alliance, IKE Smart City, Raleigh Mayor Mary-Ann Baldwin and members of Raleigh City Council unveiled new interactive kiosks called IKE (Interactive Kiosk Experience) at a ribbon-cutting ceremony at the intersection of Fayetteville Street and Martin Street yesterday. Designed to help residents and visitors explore […]
A Comp Plan that Hurts One Party Eventually Hurts Both Parties
Having 37+ years in media sales for 2 of the largest media companies as well as small market media companies, and a third of my career was in management, gives me insights about rep compensation both from the rep side and the management perspective Money is just one motivator. Understand […]
Destination Toronto Hits Times Square
Destination Toronto, in partnership with DIVE Billboards has become the first Canadian brand to utilize TikTok’s groundbreaking Out of Phone offering, announced in October, bringing the vibrancy and diversity of Toronto to one of the world’s most iconic locations – Times Square, New York City. The first Canadian Out of Phone featured TikTok […]
Company of the Day: FLO Advertising
Company: Flo Advertising Markets: Las Vegas Address: 948 Rainbow Rock St, Las Vegas, NV. 89123 Email: mike@floadvertising.com Phone: 702-203-0471 Flo Advertising operates a 9′ by 21′ mobile billboard truck and 10′ by 21′ static digital billboard trucks, on the Las Vegas Strip. The company is owned by Michael Foland and Todd Lally who have a […]
Link Media Outdoor Revenue Up 9.5% in 2Q 2022
Link Media outdoor is still growing. Here are the results from the Boston Omaha 10Q for the 9 months ended September 30, 2023. Revenues increased 9.5% to $10.9 million for the 3 months ended September 30, 2023 due to an improvement in rental and occupancy rates and the acquisition of […]
Most Billboard Insider readers think OOH reps should make a salary plus 5-10% commission on revenue.
Yesterday Billboard Insider polled readers about how out of home sales reps should be paid. Here are the highlights. Nearly 80% of Billboard Insider’s readers pay out of home sales reps a salary plus a sales commission. Only 20% of readers pay a straight commission or draw against sales commission. […]
Vistar Adds Rubenstein to Board of Directors
New York, NY, November 14, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today the appointment of Michael Rubenstein to its Board of Directors. Rubenstein is known in the media industry for his ability to build and manage leading advertising technology companies. […]
Kevin Gephart on Unique Benefits of Digital Out of Home
Billboard Insider is running a series by out of home sales expert Kevin Gephart on how to sell digital out of home. Today Kevin talks about how digital out of home is unique. Why DOOH is unique Roadside digital billboards are as old now as TV was in 1972. What’s […]
How Do You Pay Out of Home Sales Reps?
Billboard Insider received three queries over the past week asking about how to compensate sales reps. Some introductory thoughts. An industry rule of thumb says that a small out of home company should pay sales reps no more than 20% of collections. This should be thought of as the upper […]