Geopath has put together an analysis of how candidates Michigan, Nevada and South Carolina can use out of home to reach potential voters in this month’s presidential primaries. Here’s Michigan… Nevada… and South Carolina… To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the […]
Author: billboardinsider
Private Equity and Out of Home: Resolving Conflict
Last Friday, out of home attorney Richard Hamlin discussed how to avoid conflict when your out of home company raises private equity. Today he discusses how to resolve conflicts. Resolving Conflict: Try reframing the situation. Instead of looking at something as a conflict, consider it a disagreement. Be curious. What […]
Company of the Day : Inspiration Lane
Company: Inspiration Lane Markets: Ohio Address: Cleveland, Ohio Email: info@inspirationlanellc.com Phone: 216-952-5482 Nick and Paula Pecko with family Inspiration Lane is a family-owned business which operates digital and static billboards in Cleveland, Ohio. The company’s founders and owners are Nick Pecko and Paula Young Pecko. How did you get into the out of home […]
Private Equity and Out of Home: Avoiding Conflict
Billboard Insider asked out of home attorney Richard Hamlin of Hamlin|Cody to talk about the legal aspects of private equity. Today Richard will discuss how to avoid conflict when your out of home company raises private equity. On Monday he will discuss how to resolve conflict when raising private equity. […]
Clear Channel Adds White to Board of Directors
SAN ANTONIO, Feb. 1, 2024 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the “Company”) today announced the appointment of Ted White to its Board of Directors (the “Board”) as part of the Company’s Cooperation Agreement with Legion Partners Asset Management, LLC (together with its affiliates, “Legion”). Mr. White will immediately join the Board […]
Company of the Day: Innovare Medical Media
Company: Innovare Medical Media Markets: Nationwide Address: 3496 US 22, Somerville, NJ. 08876 Email: mricciardi@innovaremedia.com Phone: 866-887-2207 Innovare operates digital and static screens on hospital campuses in 30 states. The screens are primarily in cafeterias, busy waiting areas, and the main lobby areas. The majority of the digital displays feature custom designed charging solutions to […]
Run a Title Report Before You Write a Billboard Lease
Out of home attorney Marnie Christine Cody Ware of the Hamlin | Cody Law firm makes an excellent point on the importance of doing research before you write a billboard lease. I read your Tribal Land article and my immediate thought was this. Separate from tribal land, if you intend […]
OOH Programmatic CPM’s Up Slightly in Second Half of 2023
Place Exchange has issued the H2 2023 Programmatic OOH Trends Report. The highlights: Out of home programmatic CPM’s grew from $7.14 in the first half of 2023 to $7.24 in the second half of 2023. Billboard Insider notes that this is above the average cpm of about $5 for […]
Wind Farm Dispute Could Impact Billboards on Tribal Land
Make sure you understand exactly who owns what rights before you put a billboard on tribal land. That’s the lesson of United States v. Osage Wind, LLC. The dispute involves a wind farm but has implications for billboards. Here are the facts. In 1906 the surface estate of the Osage […]
Mass Media Appoints DoohClick as UK Ad Partner
Stockholm, Sweden: Mass Media has appointed DoohClick as its ad network management partner as the company embarks on an ambitious investment plan to scale its digital out of home (DOOH) portfolio across the UK. Since 2017, Mass Media has grown its network of static large format roadside billboards and retail […]