Author: billboardinsider

Billboard Insider Readers are Adding Display Faces

Yesterday Billboard Insider quoted a public out of home company executive who said, “There are no net new billboards being built in America right now so the supply is basically fixed.  Billboard Insider noted that the number of net faces increased by 3% during 2023 after reviewing 414 US roadside […]

OUTFRONT Celebrates Women’s History Month

NEW YORK, NY, March 5, 2024 – OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., is proud to announce a series of initiatives to honor and celebrate the achievements of women in art, culture, and innovation throughout Women’s History Month in March. […]

Company of the Day: JR Promotions

Company: JR Promotions Market: Indiana, Kentucky. Headquarters: 430 2nd St, Columbus, IN  47201 Phone: 812-379-2173 JR Promotions owns 1,275 billboard faces in Indiana and Kentucky including 19 digital billboard faces.  The company was started by Janeen Sprague in July of 1986.    In the spring of 1988, Richard Sprague joined to help the company […]

Is the Number of Billboards in the US Increasing?

At a recent investor meeting, the CEO of one of the big three public out of home companies said this: “There are no net new billboards being built in America right now so the supply is basically fixed.” That claim didn’t seem right to us so we looked at our […]

Talon promotes Chiodi to US Client Officer and Colona to SVP Marketing North America

New York, NY – March 5, 2024 – Talon, the global independent Out of Home (OOH) media agency, today announced appointments that will further strengthen Talon’s dynamic leadership team as the company enters its next phase of growth in North America with two key leadership positions. Former Senior Vice President, […]

Harnessing Scholarly Research for OOH Practitioners

OOH advertising research produced by academics holds great potential for understanding the medium’s efficacy as well as the issues facing the industry. Yet, the proliferation of scholarly research covers many diverse topics, perspectives, and academic disciplines making it difficult for those working in the OOH industry to discover relevant content. […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Lamar Runs Make-A-Wish Mural Designed by 12 Year Old

Baton Rouge, LA – February 29, 2024 – In commemoration of the company’s year-long pro bono partnership with Make-A-Wish, Lamar Advertising today announced that its Colossal Media division has allocated space on a wall display in the Williamsburg neighborhood of Brooklyn for the creation of a hand-painted mural designed by […]

Company of the Day: Kelley Outdoor

Company:  Kelley Outdoor Media Markets: Georgia Address: 2729 Nancy St, Columbus, GA Email: reggiekelley@kelleyoutdoormedia.com Phone: 706-593-8171 Kelley Outdoor Media operates a billboard plant in Georgia.  Reggie Kelley is the company’s founder.  The company was started in January 2015. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in […]

Lamar’s Vistar Media Investment Paying Dividends

In July 2021 Lamar purchased a 20% stake in programmatic out of home sales company Vistar Media for $30 million.   Lamar also has a seat on the Vistar Media board. The investment is accounted for using the equity method which means that Lamar recognizes 20% of Vistar Media net income […]