Stockholm, Sweden: Smart Outdoor, which operates a portfolio of digital out of home screens in the North East of England and Scotland, has appointed DoohClick as its ad network management partner. The deal marks DoohClick’s entry into the UK out of home market following a year of expansion across Europe, […]
This ten year chart is depressing if you are an OUTFRONT investor. OUTFRONT closed at $12.37 today down from $26.84 almost 10 years ago on December 31, 2014. Billboard Insider reviewed 9 years of of OUTFRONT financials to answer the question why a company with such polished people and […]
Toronto, ON – Digital out of home (DOOH) leader DIVE Billboards has announced its latest campaign with Fred Victor, a social service charitable organization committed to combatting homelessness in Toronto. The campaign, launched to coincide with the holidays, is the culmination of a partnership aimed at igniting community spirit […]
Vodafone has released its latest campaign to spread festive joy by relaunching ‘Elf and Seek’ – a free-to-play Augmented Reality (AR) game, with more interactivity and more prizes to win in 2023. Created by Denstu UK&I in 2022, ‘Elf and Seek’ offers a treasure hunt style experience, encouraging players to […]
Company: General Outdoor Advertising Markets: California Address: 632 S. Hope Avenue, Ontario, CA 91761 Email: staff@generaloutdoor.com Phone: 909-983-4414 General Outdoor is a family-owned company which was founded in 1954. General Outdoor operates a network of 38 billboard faces including 16 digital billboard faces in San Bernardino and Riverside counties in California. Several of the […]
You don’t need separate consideration for a lease right of first refusal to be enforceable. That’s the lesson of Adams Outdoor Advertising v Todd Tarr and Shirley Buchner. Here are the facts. Adams Outdoor Advertising and Shirley Buchner executed a billboard lease in 2008 that contained a right of first […]
In the last few years, roadside billboards have tended to fall into three categories: static/traditional, digital, and tri-vision. As an accomplished veteran inventor and entrepreneur, Paul Angott had an idea (Paul with 44 patents selling over $100M+ in patented products, was named Michigan 2011 Entrepreneur of the Year, and received […]
Company: Gordon Outdoor Advertising Markets: Kansas and Oklahoma Headquarters: Broken Arrow, Oklahoma. Phone: 918-636-6474 Gordon Outdoor Advertising operates billboards in Oklahoma and Kansas. Jeff Gordon is the company’s owner. Brian Firth is the company’s in-house graphics artist and production manager. The company operates multiple static, trivision, and LED signs in Oklahoma and Wichita. Gordon […]
Moorgate Capital Partners has compiled an interesting table showing the public OOH company M&A activity from 2019 to 2023. Some Billboard Insider observations. Acquisitions have slowed dramatically at the public out of home companies. They closed only $163 million in acquisitions during the first 9 months of 2023, down from […]
Magna published an updated media industry forecast for 2024. US out of home revenues are projected to grow by 4.5% in 2024 up from 2.1% in 2023. TV, publishing and direct mail revenues will decline in 2024. Audio (e.g. radio and podcasting) revenues will increase slightly. Social media revenues and search […]
