Author: billboardinsider

Future Proof Your Billboards

Atlanta, GA – Formetco, a leader in outdoor advertising solutions since 1968, today announces the launch of its breakthrough program, Replacement Experts. Aimed at billboard operators with digital displays approaching or surpassing the 8-year mark, this program promises a comprehensive analysis and turnkey solution to extend the operational longevity of […]

New Tradition Buys High Profile LA Inventory from Becker Boards

New York, NY – April 2, 2024. New Tradition, a leading out-of-home media company with premium displays in the nation’s largest markets, enhances its already prominent Los Angeles, CA billboard footprint with their latest acquisition from Becker Boards. In taking over this portfolio, within the second largest DMA, New Tradition’s […]

OUTFRONT and Lamar Outpace Market in 1Q 2024

OUTFRONT and Lamar Advertising outpaced the market during the first quarter of 2024.  OUTFRONT was up 20% for the first quarter on news that revenues are finally rebounding from covid and low to mid single digit revenue guidance for 2024.  Lamar Advertising rose 12% versus a 10% rise in the […]

Place Exchange and DeepIntent bring DOOH to Healthcare Advertisers

New York, March 28, 2024 — Place Exchange, the leading SSP for programmatic DOOH media, has integrated with DeepIntent, the Health DSP, to offer its pharmaceutical advertisers the ability to access digital out-of-home (DOOH) inventory. Through Place Exchange, DeepIntent’s customers now gain access to the largest pool of premium DOOH […]

Rate This Ad By Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Lakeland Outdoor

Company: Lakeland Outdoor Markets: Florida Headquarters: 215 E Bay Street, Suite 7, Lakeland, Florida  33810 Phone: 863-603-0373 Email: koertel@lakelandoutdoor.com Lakeland Outdoor operates a  billboard billboard plant with 117 total faces including 7 digital faces in central Florida.  The firm’s plant is centered on Lakeland, Florida, approximately 45 minutes east of Tampa.  Lakeland Outdoor is a […]

Link Media Outdoor revenues increase 6% in 4Q 2023

Link Media continues to grow although at a slower pace.  Here are the Link Media financials extracted from the Boston Omaha 2023 10k. Revenues increased by 6% to $10.9 million during the fourth quarter of 2023 due to increases in occupancy and rate.  Here are Link Media’s quarterly billboard revenues […]

Four Things About Clear Channel Outdoor

Here are four things Billboard Insider learned from reading Clear Channel Outdoor’s 2023 10k. Cash goes to interest. Cash interest on debt totaled $404 million in 2023 compared to cashflow (EBIDTA) of $423 million.  With interest expense equal to cashflow, Clear Channel Outdoor has little money to spend on acquisitions […]

Setting Sales Team Expectations and Compensation

Last week out of home executive Jonathan Gravis talked about building a high performing out of home sales team.  Today he talks about setting expectations and compensation In the realm of OOH sales, success requires a thoughtful strategy in establishing expectations and crafting compensation plans. You’ve assembled a team that […]

Wildstone Appoints Operations Director to Drive Digitisation

Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has appointed a European Operations Director to drive the company’s next stage of European digitisation and growth. Yvette Meijer joins Wildstone with over 35 years’ of operations, procurement and management experience across the telco industry, having previously worked […]