Anna Bager on why the just released MRC standards are a great thing for out of home In a recent Mediapost survey of advertisers and agencies, 87% said MRC accreditation was important to their measurement data. ANA + 4A’s are big supporters as well. This was a moment we […]
Author: billboardinsider
Sandler OOH Sales Team Wins Award
Chattanooga, TN – It is with immense pride that Sandler Professional Development of Chattanooga, the team that has developed and conducts the OOH Sales Mastery Program announces receiving the prestigious Pinnacle Award at this year’s Sandler Summit in Orlando, Florida. Owners Lisa and Dan Nausley led their team to global […]
Formetco Opens 175,000 Square Foot Digital Plant in Suwanee GA
Suwanee, GA (April 30, 2024) – [Formetco, LLC], a leader and pioneer in the design, manufacture, and innovation of digital and hardware products for the Outdoor Advertising industry and a leader in digital LED displays for sports venues, is excited to announce the opening of its new, cutting-edge 175,000 square […]
Who’s Who on the Public Out of Home Boards
Here’s a list of the non-executive board directors for Lamar, OUTFRONT and Clear Channel Outdoor. Clear Channel Outdoor and OUTFRONT pay more to directors than Lamar. Two Clear Channel directors (Jinhy Yoon and Ted White) work for free. Yoon is a credit analyst at Pimco Investment Management and is barred […]
CMT and Ivee Bring Smart Screens to Taxis
April 26th, 2024 [Chicago, IL] – Ivee®, the software mobility company focused on reimagining the passenger experience, and taxi technology company Creative Mobile Technologies, LLC (CMT) today announced the “Smart Taxi,” which will provide passengers with a personalized, engaging, and authentic experience during their ride, while giving brands a more […]
Out of Home Lender: YESCO Financial
In our series on out of home lenders we’ve featured Alerus Financial and Stark Capital. Today we profile YESCO Financial solutions which provides lease financing to out of home companies. Out of Home Lender: YESCO Financial Solutions Address: 1605 Gramercy Rd, Salt Lake City UT. 84104 Email: Tony Hull: thull@yesco.com […]
Who Makes What at the Public Out of Home Companies
Here’s a listing of who makes what at the three largest US public out of home companies in 2023. Lamar’s execs were the only group to see increased compensation in 2023. This is as it should be. The stock did well, cashflow is at record highs and Lamar has an […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Made You Look
Company of the Day: Made You Look Digital Markets: West Virginia Address: PO Box 1864 Lewisburg, WV, 24901 Email: madeulookdigital@gmail.com Phone: 304-638-4055 Made You Look Digital operates three digital billboards in Fairlea, Lewisburg and Whjite Sulphur Springs, West Virginia. Here is a picture of Made You Look Digital’s owner Travis […]
The Life of an Independent Vinyl Installer
It’s fitting that we close out a week in which we published Billboard Insider’s 2024 list of OOH contractors with an interview with Tony Cross, a self-employed vinyl installer in Glasgow, Scotland. Tony, tell us about yourself. Well my name is Anthony Peter Cross, but I always get called Tony. […]
























