Author: billboardinsider

OUTFRONT Revenue Up 3% in 1Q 2024

“We were pleased with our first quarter, especially with transit which returned to solid growth after what proved to be a rather difficult 2023” was how OUTFRONT CEO Jeremy Male summarized the first quarter of 2024.   Here are the results from the OUTFRONT 1Q 2024 earnings release, OUTFRONT 1Q 2024 […]

Goddard Calls for More OOH Sustainability Initiatives at OAAA

WOO President Tom Goddard has called on the US Out of Home industry to speed up its progress towards becoming more sustainable. Speaking at the annual conference of the OAAA (Out of Home Advertising Association of America), in San Diego, Goddard described the issue of sustainability as the “elephant in […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Manabloom Media

Company: Manabloom Media Markets:  Washington, Oregon Address: POB 626, Milton-Freewater, OR  97862 Phone: 208-953-1202 Manabloom Media operates three billboards with 6 faces in: Walla Walla, WA Touchet, WA Pendleton, OR   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free […]

Lamar Revenue Up 5.7% in First Quarter 2024

“We had a very successful first quarter…that exceeded our internal expectations for both revenue and EBITDA growth thanks to continued strength in local sales and renewed growth on our digital platform,” said CEO Sean Reilly began Lamar Advertising’s first quarter 2024 investor call. Here are the results of Lamar Advertising’s […]

Vistar Acquires ADstruc from PJX Media

NEW YORK — April 29, 2024 — Vistar Media, the top global provider of technology solutions for out-of-home (OOH) media, today announced the acquisition of traditional OOH planning and buying software, ADstruc, from PJX Media. “We live in a world powered by software, and the OOH media industry is no […]

Day 2 of the 2024 OOH Media Conference in 5 quotes

Here are 5 quotes which summarize day two of the 2024 OOH Media Conference. Rapport VP of Growth Laura Brandes on the growth of programmatic We project that a quarter of out of home spend will be programmatic by 2026. Vistar CEO Michael Provenzano on moderating the out of home […]

Bill Durden Gives a One of a Kind OBIE Acceptance Speech

Congrats to Durden Outdoor and the Up to Something Agency for winning an automotive OBIE at the 2024 OOH Media Conference.  Bill’s acceptance speech is a one of a kind: “I hope that someone isn’t getting fired tonight because I don’t know if a billboard plant from Alabama is supposed […]

Company of the Day: Magellan Transit

Company: Magellan Transit Media Markets:  Nationwide Address: 3745 Cherokee St NW, Suite 304, Kennesaw, Georgia  30144-06788 Email: sales@magellan-tsa.com Phone: 770-956-1419 Magellan Transit Media creates advertising campaigns on the site of a nationwide network of trucks. Magellan was started in 1994 and installs vinyl adhesive backed ads on the side of commercial vehicles. The company is […]