Author: billboardinsider

Gephart and Lytle on the OOH Sales Management Trap

Here are some excerpts from OOH Sales expert Kevin Gephart’s conversation  with Chris Lytle who has trained sales professionals for 44 years.  Last week Kevin and Chris explained what’s wrong with a sales manager carrying a book of business.  Today Kevin and Chris discuss the sales management trap. Chris Lytle.  […]

Watchfire Names Oggero COO

DANVILLE, Ill. – March 15, 2024 – Watchfire, a manufacturer of outdoor LED signs, indoor displays, digital billboards, and video scoreboards, announces the appointment of Mark Oggero as its Chief Operating Officer. Mark is a seasoned and accomplished strategic leader with extensive management experience across multiple industries, having held executive […]

Public Transit Trips Up 11% in 4Q 2023

Good news and bad news for OUTFRONT and the transit ad providers in the fourth quarter 2023 transit ridership figures.  The good news is that transit passenger trips increased by 12% in the fourth quarter of 2023 and transit trips were up 16% for the full year 2023 according to […]

Company of the Day: Keystone Outdoor

Company: Keystone Outdoor Advertising Markets:  New Jersey, Pennsylvania. Headquarters: PO Box 202, Cheltenham, PA  19012-0202 Phone: (856) 767-5028 Keystone Outdoor operates a billboard plant with 165 total faces including 24 digital displays which target bridges, expressways and suburban roads in Southern New Jersey, Trenton and Philadelphia.  The privately-held firm was started in 1977 by […]

Formetco Closes $15 Million Debt Line to Fund Growth

DULUTH, Ga., March 13, 2024 /PRNewswire-PRWeb/ — Formetco, LLC. (“Formetco” or “the Company”) announced today that it recently closed a new $15 million debt facility with Fifth Third. Proceeds from the new facility were used to refinance existing debt and provide additional liquidity to fund future growth. Formetco, founded in 1968 and headquartered in Duluth, […]

Goddard Says Global Out of Home Back on Track

Global Out of Home revenue looks set to exceed 2022’s $36.8bn, a full recovery from the pandemic, with six factors set to drive further growth in 2024 and beyond, World Out of Home Organization President Tom Goddard said, opening WOO’s first in-person Africa Forum in Cape Town this week. These […]

Company of the Day: Kennedy Outdoor

Company:  Kennedy Outdoor Markets: Ohio Address: 9327 Martinsburg Rd. St., Louisville, OH. 43071 Email: kennedyoutdoor9@gmail.com Phone: 740-258-7083 Kennedy Outdoor operates an out of home plant with 75 faces in Ohio.  The company was founded by Richard Kennedy in in 2013.  Billboard Insider talked with Kennedy. Richard, how did you get […]

Billboard Insider Readers Only Have Cracker Barrel on Static Billboards

Yesterday Billboard Insider polled readers on whether Cracker Barrel advertises on their static billboards or their digital billboards.  The results were unanimous.  Cracker Barrel only runs on static billboards – at least when it comes to billboards owned by Billboard Insider readers.   To receive a free morning newsletter with […]

Adquick,Attributy and IBO Speedway Partner to Improve Attribution

Attributy, a leading provider of advanced advertising analytics and AI attribution technology, today announced an exclusive partnership with AdQuick, the leading out-of-home (OOH) advertising platform that makes it easy to plan, buy, and measure every kind of outdoor advertising. The partnership uniquely allows advertisers to measure how OOH and other […]

Updated Speaker List for 2024 OOH Media Conference

As we approach the highly anticipated 2024 OOH Media Conference, OAAA is announcing the addition of new leaders from across the industry to its distinguished lineup of speakers. As the event gears up to showcase the latest trends, innovations, and insights in the OOH landscape, these newly confirmed speakers promise […]