A digital billboard boycott?

Cobb business faces boycott after advertising on LED billboard screams the newspaper headline.  Cobb, Georgia residents are using Next Door to organize a boycott of a Elan cycle fitness after Elan placed an ad on a digital billboard owned by Vision Outdoor, LLC.

Vision was granted 8 digital billboard permits in June 2019 settlement of a Reed v Gilbert lawsuit against Cobb County.

There may be less the this story than you think.  A TV station news feature says the the cycle shop hasn’t lost customers and interviews a new customer who says “Some of the comments were pretty terrible.  I don’t think that anybody should be able to bully a business.”

You can watch the video below.

Insider’s take:  Someone should point out that Cobb County’s taxpayers received an $800,000 development fee in exchange for the issuance of the Vision permits; this billboard promotes the health of the area’s local businesses; this billboard will be used for county law enforcement for emergency services; and that unsold ad slots in this billboard will be made available for public service messages.

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