Month: November 2026

Billy Tolson on Murals

  Billboard Insider is running an interview series with Fairmount Outdoor President Billy Tolson.  Billy has talked about finding his way from child acting to the out of home industry and what makes a good billboard lease.  Today he talks about his California murals business. How did you enter the California […]

Two-thirds of Billboard Insider Readers Accept Percentage Leases

Last week we polled Billboard Insider readers as to whether they accept percentage leases where the landlord’s rent is a percent of the revenues generated by a billboard.  Two-thirds of our readers accept percentage leases.  Here are the poll results. To learn more about percentage leases see Pros and Cons […]

Borrell’s New Forecast Shows Digital Advertising Growing Faster

Borrell Associates has released a new advertising report.  We asked Gordon Borrell what it means for the out of home industry and he said this: “Out of Home continues to defy the gravity that other forms of traditional media have been suffering.  It’s been a remarkable performer, both on the […]

Rate This Ad by Greg Callaham

 Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Trans-Ad Outdoor

Company: Trans-Ad Outdoor Markets: Connecticut Address: 13 Pond View Terrace, Branford, Connecticut 06405 Email: info@transadoutdoor.com Phone: 860-266-7598 Trans Ad operates a transit advertising business in Connecticut.  The company was founded in 2003 and operates the business across 8 counties in central and southern Connecticut.  Alan and Cindy Watson are the […]