Billboard Insider has run across a new website called Perch which prices 1,196 permitted billboards in Chicago. See Perch Chicago. The site connects the IDOT’s permit registry and traffic counts, grades billboards and models what a billboard should cost. We expect to see more sites like this as AI and […]
Month: October 2026
MMG Partners With OUTFRONT
Dubai, UAE – 20 October 2026 – Multiply Media Group (MMG), the UAE-headquartered Out-of-Home media powerhouse and a subsidiary of 2PointZero Group PJSC (ADX:2POINTZERO), today announced it is expanding its inventory network into the United States through an agreement with OUTFRONT Media (NYSE:OUT), one of the largest and most-trusted IRL […]
Company of the Day: Target Outdoor
Company: Target Outdoor Markets: Ontario, Canada Address: Ontario Email: targetoutdoor2019@gmail.com Target Outdoor operates a billboard plant with 19 digital faces in Southern Ontario. The company’s digital billboards are in the following communities: Belleville Brantford London Vaughan Roy Dzeko is the company’s President and CEO To receive a free morning […]
Out of Home Risk: Regulations
In a recent poll, Billboard Insider readers identified regulations as the 3rd biggest risk in the out of home business, behind lease renewals and cyclical revenues. OUTFRONT Media’s 10-k highlights regulatory risk: “Government regulation of outdoor advertising, including any changes to such regulation, may restrict our outdoor advertising operations and […]
Illinois Appeals Court Sends Billboard Property Tax Fight Back to Tax Board
Fourth District says the Property Tax Appeal Board failed to explain why billboards are taxable real property An Illinois appeals court has revived a property owner’s challenge to the way three billboards were taxed, ordering the state’s Property Tax Appeal Board (PTAB) to take a second look. Law360 reported the […]
Grandparents Day Success
Insider wrote in September about Lamar’s Grandparents’ Day Billboard Campaign. Lamar recognized more than 2,300 grandparents on its digital billboards across the country in honor of Grandparents’ Day. Here is a video recap of the results of the campaign. To receive a free morning newsletter with each day’s […]
Rate this Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day – TOM Billboards
Company: TOM Billboards Headquarters: 515 Centerpoint Drive, Middletown, CT 06457 Markets: Nashville & New Haven Phone: 800-666-1378 TOM Billboards provides outdoor billboard solutions in New Haven, CT and Nashville, TN. TOM owns and operates 2 structures and 3 static faces in Nashville, TN and 1 digital structure in New Haven, CT. […]
Clear Channel Outdoor From Public to Private
The deal is done. Clear Channel Outdoor stopped being a public company through a “reverse triangular merger” that closed on October 14, 2026. Here is how it worked, sponsored and analyzed by SignValue. Step 1: The buyers formed shell companies The Mubadala Capital and TWG Global consortium set up two […]
OBIE Winners Announced
WASHINGTON, Oct. 16, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA) announced the winners of the 84th Annual OBIE Awards during a celebration at The Museum of Modern Art (MoMA) in New York City, recognizing the best creative work in out of home (OOH) advertising. […]
























