Month: August 2026

Company of the Day: Roland Digital Media

Company:  Roland Digital Media Markets: Tennessee Headquarters: 2300 W. Jackson St, Cookeville, TN  38501 Phone: 931-528-8100 Roland Digital Media operates a a plant of over 450 billboard faces including 41 digital billboards in Middle Tennessee.  In addition the company has a brand consulting and website design business (you can tell because the company’s […]

Keep an Eye on the Mark Walter Story..

Billionaire investor Mark Walter is under DOJ investigation for not disclosing certain loans his insurance companies has made to other companies he controls.  Here’s a review of the situation, sponsored and analyzed by SignValue. Insurance companies are allowed to lend to affiliates so long as those loans are disclosed.  The […]

How Formetco’s Panel-Free Design Redefines Hurricane Resistance

As hurricane season approaches, it’s crucial to secure your assets and the areas they’re placed in. As wind speeds rise and rain begins to fall, hazards associated with traditional framing become more prevalent. Solid wood panels and metal bulletin faces are exposed to vulnerabilities under the challenges that nature brings […]

OOH’s biggest problem isn’t creative, It’s the report

A media buyer running paid social sees results before the campaign ends.  The numbers arrive in one place, in one format, updated continuously, with a clear line from spend to outcome.   Nobody has to build anything. A buyer running out of home across six markets gets something else entirely.  Six […]

Tyler Media Kinda Chic Self Promo

Billboard Insider talked with Rick Newcomer, SVP of Sales at Tyler Outdoor Advertising about a new self-promo campaign Tyler is running. What’s the program? We decided to embrace the “Kinda Chic” social media trend and created a campaign around it. Where did the idea come from? The creative was developed […]

Company of the Day – Rose City Outdoor & General Moultrie

Company: Rose City Outdoor & General Moultrie Market:  South Georgia Headquarters: 3209 Habersham Rd. NW, Atlanta GA 30305 Phone:  229.234.1492 Email: info@rosecityoutdoor.com Established in 2010 Rose City Outdoor is a dynamic outdoor media company with digital displays in locations in the Southern Georgia area. Rose City Outdoor provides innovative advertising solutions for their customers […]

Link Media Outdoor Revenues up 3% in 2Q 2026

Here are the financial results for Link Media Outdoor for the second quarter of 2026  sponsored and analyzed by SignValue.  The numbers come from the Boston Omaha 2Q 2026 10Q and investor presentation.   Billboard revenues increased 3% to $11.7 million during the second quarter of 2026 due to increases […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Roger Budd Billboards

Company: Roger Budd Billboards Markets:  Georgia Address: 2907 N Patterson St, Valdosta, Georgia 31602 Email: info@rogerbudd.com Phone: 229-2440-3300 Roger Budd Company operates a real estate business which includes a billboard plant which has 78 faces including 7 digital faces in Georgia.     To receive a free morning newsletter with […]

Billboard Insider Classifieds August 15, 2026

“We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads from the ad and my column this year.”  Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.”  Karla Steele, K Steele Solutions […]