Month: July 2026

JCDecaux Revenue up 5.7% in first half of 2026

Here are the results of the JCDecaux 2Q 2026 earnings release and earnings call, sponsored and analyzed by SignValue.  We are reporting JCDecaux financials in US dollar equivalents. Revenue increased 4.6% to $2.2 billion during the first half of 2026 due to digital revenue growth and revenues from the 2026 […]

Why the Rise of Run Clubs Means IRL Opportunity for Brands

From OUTFRONT Media July 29, 2026 For years, running was viewed as an individual pursuit. Lace up, head out the door, and log a few miles alone. Today, that picture looks very different. Across cities and towns, run clubs have become one of the fastest growing social activities, bringing people […]

The Backpackster and Quividi Bring Verified Attention to Mobile DOOH at the World Cup

The Backpackster, a human powered, measurable media network, today announced the results of a World Cup activation in Inglewood, California, measured with audience analytics from Quividi, a global leader in audience measurement for Digital Out of Home (DOOH) and retail media. During the activation, Backpackster units were deployed at primary […]

Company of the Day: RBX Media

Company: RBX Media Address: Columbus, Ohio Email: sales@RBXMedia.com Phone: 614-416-7663 RBX Media looks to redefine outdoor advertising with iconic brand experiences in sought after locations, offering architecturally-designed signs and premium digital technology. The Company currently has the following two locations: RENAISSANCE AIRPORT HOTEL in St. Louis, MO: Dynamic Digital Display […]

Harkey Media Acquires Select Texas Outdoor Advertising Assets from Media Choice

Harkey Media has acquired a portfolio of 406 outdoor advertising displays from Media Choice across several Texas markets. The portfolio includes digital and traditional bulletin displays serving growing communities throughout the state. As part of the transaction, Harkey Media and Media Choice have also agreed to collaborate on select development […]

Why Physical Media Grows More Valuable in an AI-Generated World

By Greg Wise, Co-founder and Chief Customer Officer at Onescreen The cost of creating content is crashing to zero. Generative AI can write copy in milliseconds, generate hyper-realistic brand models on demand, and spin up an entire ad campaign tailored to an audience of one before your morning coffee gets […]

Philly Welcomes LeBron with Billboards

This billboard appeared after LeBron James announced he was joining the Philadelphia 76ers.  Nice use of humor. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list. Paid Advertisement   […]

Company of the Day – RC Realty Outdoor

Company: RC Realty Outdoor Headquarters: 5306 W. 25th Ave., Gary, IN 46406 Market: NW Indiana and Chicago Phone: 219.844.1130 RC Realty Outdoor Billboard Company was founded in Gary, Indiana in 1989. For over 30 years, they have helped local and national advertisers with the placement of their Out-Of-Home advertising on […]

Kevin Gephart on Selling Short-Term vs Long-Term Contracts

  A big “thank you” to the billboard operators who responded to the recent Short-Term vs. Long-Term Contracts survey. One surprising result: more than 85% said they will accept contracts of six months or less. There are very limited times when a short-term contract makes sense. But before agreeing to […]

Red Star Outdoor launches Massive Chicago Wallscape

CHICAGO, IL – July 28th, 2026 – Red Star Outdoor has unveiled its newest billboard acquisition, and you can’t miss it. A new pair of eyes now watches over the congested Ontario & LaSalle intersection below the iconic 640 N. LaSalle building, where a towering figure peers over the edge […]